Brand Director

Description

About Us:

Weigel Broadcasting Co. is a family-owned media company based in Chicago, Illinois. The company owns and operates national television networks, as well as local broadcast stations throughout the country. Weigel is a leader in broadcast television with MeTV, Memorable Entertainment Television, the number one rated classic TV entertainment network, as well as the Catchy Comedy Network, the H&I - Heroes & Icons Network, the Story Television Network and WEST- Western Entertainment Series Television Network, plus the Movies! Network in cooperation with the Fox Television Stations, the Start TV Network and the Dabl Network in association with the CBS Television Stations, and the MeTV Toons Network in collaboration with Warner Bros. Discovery. Weigel produces the original network TV programs Svengoolie, Toon In With Me and Collector’s Call. Weigel's local stations include CBS, ABC, MeTV, The CW, MyNet, Telemundo and Univision network affiliates and independent stations, offering a mix of entertainment programming, local news and professional and college sports broadcasts in more than 30 U.S. markets including New York, Los Angeles, and Chicago. Weigel is the creator of the nationally syndicated music format MeTV FM. For more information on Weigel, visit: https://www.weigelbroadcasting.com/.

Brand Director:

Weigel Broadcasting in Chicago, IL is seeking an exceptional leader to drive promotional strategy and creative production across the Weigel networks.

About the Role 

· Collaborate with leadership to align creative strategy with ratings and brand growth objectives

· Maintain and evolve creative standards, workflows, and best practices across the department
 

What You’ll Do 

· Demonstrate detailed knowledge of Weigel network’s brand identities, ensuring consistency across all consumer touchpoints

· Manage all aspects of the Promotions team assignments, deadlines and performance

· Partner cross-functionally to coordinate on log formatting needs and timelines, ensuring consistent consumer awareness and promotion across the networks

· Write, produce, and edit quality creative material for Weigel’s platforms, setting the standard related to the brand presentation of the Weigel networks

· Provide your team with feedback and guidance on all aspects of day-to-day tasks and core job functions

· Align with the VP of Network Marketing on assisting in shaping seasonal, tentpole, franchise, and network-wide promotional initiatives

· Spearhead recruiting, developing, and retaining top creative talent

· Perform additional duties as assigned

What You’ll Bring 

· Management experience with an emphasis on top to bottom execution from inception to delivery on all tasks assigned to you and your team

· Awareness of competitive TV landscape with an emphasis on linear television

· Strategic mindset that connects creative execution with business objectives

· Strong editorial judgment and attention to brand consistency

· Must have strong leadership skills

If you have what we are looking for, please apply with your resume and cover letter.

What We Offer:

· Location: One block from the aptly named Restaurant Row, & convenient access to highways and public transportation

· Health & Wellness: Medical, Dental, Vision, Life Insurance Package, Long Term Disability Insurance & Accident Insurance

· Retirement & Savings: HSA Plan, 401k with Company Match

· Time Off: Vacation/Personal/Sick/Paid Holidays

· Leave Support: Paid Qualified-FMLA Leave 

· Family Benefits: Paid Parental Leave

· Commuter Benefits: Tax-free Transit & Tax-free Discounted Parking Access

Weigel Broadcasting Co. maintains an Equal Employment Opportunity Policy for all applicants and employees. We give fair consideration to all qualified persons and afford all our employees opportunities for advancement according to their individual abilities, regardless of race, color, religion, national origin, age or sex, or other protected categories. No opportunities for promotion, transfer or any other benefit of employment will be diminished through discriminatory practices. Employees or prospective employees have the right to notify an appropriate local, state or Federal agency if they believe they have been discriminated against.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $80,000-$105,000 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.