Local Marketing & Community Engagement Manager

Description

Job Summary

Walk-On's Sports Bistreaux is a full-service casual dining sports bar known for its energetic gameday atmosphere, scratch-made food, and unmatched hospitality. We're looking for a dynamic, high-energy marketer who loves being out in the community and inside our restaurants. You'll be the link between corporate marketing and our local stores. You'll make sure every restaurant has a complete, active marketing calendar, carries out brand initiatives well, and builds real relationships in the neighborhoods it serves.

This is a field role, not a desk job. You'll spend most of your week on the road, visiting restaurants, meeting community partners, and representing our brand at local events.

Duties/Responsibilities

Local Store Marketing (LSM)

·         Build and manage monthly and quarterly local marketing calendars for each restaurant together with General Managers

·         Make sure each restaurant's calendar is complete, approved, and turned in on time

·         Build community catering partnerships via in-person visits, introductions and salesmanship to drive sales

·         Plan and carry out local promotions, fundraisers, giveback nights, and in-store events

·         Track LSM spend against budget for each location

·         Measure results (traffic, sales lift, redemptions, guest counts) and report what works

Community Engagement

·         Active involvement and presence within local Chambers / Business organizations

·         Find and build partnerships with schools, churches, youth sports, nonprofits, chambers of commerce, and local businesses

·         Represent the brand at community events, festivals, sponsorships, and catering opportunities

·         Build a pipeline of recurring community events and fundraising nights for each restaurant

·         Serve as the local face of the brand and build goodwill in every market

Corporate Initiative Execution

·         Roll out corporate marketing campaigns, LTOs, menu launches, and brand programs at every location

·         Check in-store execution during visits: POP materials, signage, merchandising, promo readiness, and team knowledge

·         Hold follow-ups with GMs and report compliance and gaps to leadership

·         Train restaurant teams on upcoming promotions and how to execute them

Event Planning & Creative Ideas

·         Plan and run events from start to finish: grand openings, restaurant milestone celebrations, holiday party planning and in-restaurant spirit

·         Keep a steady flow of fresh, creative ideas for local activities, themed events, and ways to engage guests

·         Keep up with restaurant, hospitality, and pop culture trends, and turn them into ideas each location can act on (social media content)

·         Bring new concepts to leadership and GMs regularly, with clear plans / direction for execution

Internal Competitions & Team Engagement

·         Create and run internal competitions between restaurants and teams (upselling contests, sales challenges, promo execution contests, best community event, social media challenges)

·         Track results, keep leaderboards, and recognize winners to build friendly competition and team morale

·         Work with operations to tie competitions to sales goals, guest experience, and company initiatives

·         Keep restaurant teams excited and invested in marketing programs

Social Media Support

·         Give each restaurant current, creative ideas for social posts, including trends, reels and TikTok concepts, captions, hashtags, and timely content

·         Create simple content guides, monthly post idea calendars, and "how-to" tips so restaurant teams can capture good photos and videos

·         Collect content from the field (events, team moments, food shots, community stories) for local and corporate channels

·         Watch local page activity and engagement, share best practices, and make sure posts stay on brand

Collaboration & Reporting

·         Work closely with GMs, Area/District Managers, and the corporate marketing team

·         Give feedback from the field on what guests and communities are responding to; provide summaries, ideas and solutions

·         Keep a shared tracker of calendars, events, initiatives, and results for each restaurant

·         Help with social media content from the field (photos, event coverage, local stories)

Requirements

Energetic and outgoing. You enjoy meeting people and walk into a room ready to connect.

Self-starter. You manage your own schedule and priorities across several locations without being told.

Team Player. You play for the name on the front, not the back. You support the restaurants at whatever level is needed.

Organized and follows through. Calendars, deadlines, and checklists keep you on track.

Persuasive and respectful. You can hold GMs accountable while staying a trusted partner.

Flexible Schedule. You're open to evenings, weekends, and events when the community calls.

Brand ambassador. You represent the company professionally and with enthusiasm.

Social media savvy. You know what's trending on Instagram, TikTok, and Facebook, and you know how to make a restaurant stand out online.

Creative idea generator. You always have the next great promo, event, or contest idea. Creative thinking and problem-solving abilities.

Motivator. You know how to rally teams around a friendly competition.

Qualifications

• 2+ years in local store marketing, field marketing, community relations, or restaurant/hospitality marketing (multi-unit experience preferred)
• Restaurant or retail operations experience is a strong plus
• Proven ability to plan and run events and promotions
• Strong communication, presentation, and relationship-building skills
• Comfortable with Google Workspace or Microsoft Office
• Strong working knowledge of Instagram, TikTok, and Facebook, including current content trends; experience with Canva or other design programs a plus
• Event planning experience, from concept and logistics through day-of execution
• Valid driver's license, reliable transportation, and a clean driving record
• Able to travel regularly (about [60-75]% of the time) and work flexible hours, including some nights and weekends
• Bachelor's degree in Marketing, Communications, Hospitality, or a related field preferred, but not required

Physical Requirements

Prolonged periods sitting at a desk and working on a computer.

Must be able to lift 30 pounds at times.