JOB DETAILS
Director of Marketing
CompanyICAN Inc
LocationUtica
Work ModeOn Site
PostedOctober 1, 2026
About The Company
The International Children Assistance Network (ICAN) is a (501)(c)(3) non-profit organization founded in 2000 with the goal of engaging families to help children become successful and caring leaders in society. Our programs aim to help provide parents with confidence and skills to be their own advocates.
Our values of Compassion, Commitment, Excellence, Diversity and Innovation will help us build a healthy community from village to society, from childhood to maturity and from one generation to the next.
Our mission
To engage and inspire Vietnamese Americans to make a difference in their lives, families and communities through culturally competent social programs.
Our vision
We envision building a Vietnamese American community where everyone is Engaged, Informed, and Inspired to make a difference.
Our values
We strive to possess in our work values of compassion, commitment, excellence, diversity and innovation because we believe that these same traits are ones that are most important in building a healthy community from village to society, from childhood to maturity and from one generation to the next.
About the Role
The Director of Marketing provides strategic and operational leadership for ICAN’s marketing department, translating organizational priorities into effective marketing strategies, campaigns and measurable outcomes. Reporting to the Vice President of Development & Marketing, the Director leads the annual marketing plan, manages marketing staff and external partners, and ensures ICAN’s brand, communications and marketing efforts support organizational growth, mission impact and community engagement.
Duties and Responsibilities
- Lead the development and execution of ICAN’s annual marketing strategy, objectives, calendar and campaigns.
- Establish marketing priorities aligned with ICAN’s strategic plan, organizational goals, audience needs and available resources.
- Lead ICAN’s brand positioning, messaging and storytelling strategy, ensuring a consistent organizational voice across programs and platforms.
- Manage and develop marketing staff providing oversight with internal teams and external marketing partners, agencies and vendors.
- Oversee internal marketing production and projects, ensuring high standards of quality, consistency and professionalism; adherence to ICAN brand standards; and alignment with organizational marketing priorities, objectives and timelines.
- Oversee digital marketing, website, SEO, social media, email, advertising, public relations and other external communications.
- Develop marketing strategies that support program awareness, qualified referrals, regional growth, philanthropy, community engagement and employee recruitment.
- Lead impact-focused campaigns and communications that demonstrate measurable outcomes and community impact.
- Partner with Development, Human Resources, program leadership and other departments to align marketing with organizational priorities.
- Establish marketing performance measures and use data to evaluate campaigns, audience engagement, website performance, referrals and overall marketing effectiveness.
- Manage marketing budgets, resources and workflows to ensure effective use of organizational and external resources.
- Lead quarterly marketing reviews and recommend opportunities to start, stop, continue or modify marketing activities based on results and strategic priorities.
Education/Experience:
- Bachelor’s degree in Marketing, Communications, Business, Public Relations or related field.
- 5+ years of progressively responsible marketing or communications experience, including leadership or management experience.
- Demonstrated experience developing and implementing integrated marketing strategies and campaigns.
- Experience managing staff, agencies, vendors or cross-functional projects.
- Nonprofit, human services or community-based organization experience preferred.
Skills & Abilities:
- Strong knowledge of digital marketing, social media, website management, SEO, public relations and analytics
- Excellent communication, organizational, project management and relationship-building skills.
- Ability to think strategically while effectively overseeing execution in a fast-paced environment.
Key Skills
Marketing StrategyBrand PositioningDigital MarketingProject ManagementPublic RelationsSEOSocial Media ManagementBudget ManagementData AnalysisLeadershipCommunicationsStrategic PlanningTeam ManagementStorytellingRelationship Building
Categories
MarketingManagement & LeadershipSocial Services
Job Information
📋Core Responsibilities
The Director of Marketing leads the development and execution of organizational marketing strategies, campaigns, and brand positioning. They are responsible for managing marketing staff, external partners, and budgets while ensuring alignment with organizational goals and measurable outcomes.
📋Job Type
full time
💰Salary Range
$75,000 - $80,000
📊Experience Level
5-10
💼Company Size
13
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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