Description

About Bouldering Project 

Bouldering Project is more than a climbing gym—we’re a community. We’re driven by a shared belief: that climbing, movement, and connection should be accessible to everyone. From first-timers to seasoned climbers, families to fitness enthusiasts, and our own teammates—we create inclusive, inspiring spaces where people move, grow, and belong. With world-class climbing, yoga and fitness offerings, and welcoming community spaces, we’re proud to serve nine markets across the U.S.—and we’re just getting started.

About the Role

The Social Media Coordinator supports Bouldering Project’s local digital presence by creating authentic, timely, and engaging content that reflects the energy of the gym and its community. This role focuses exclusively on social media execution, partnering closely with gym leadership and the Regional Marketing Manager to bring the brand to life online.

This position is ideal for someone who is highly observant, creatively curious, and enjoys capturing real moments, stories, and experiences as they happen.

This role will work across both Minneapolis and St. Paul Bouldering Project locations. 

What You’ll Do

Social Media Content & Engagement

• Execute the local social media strategy established by the Regional Marketing Manager
• Create, schedule, and publish content across approved social platforms (e.g., Instagram, Facebook)
• Capture and share authentic, real-time content that highlights the gym, staff, members, and offerings
• Write captions that align with Bouldering Project’s voice, values, and brand standards
• Monitor and respond to comments, messages, and inquiries in a timely and thoughtful manner
• Collaborate with gym leadership to ensure social content reflects current programming and updates
• Stay informed on social media trends and platform best practices and adjust execution as needed

Coordination & Collaboration

• Partner with the General Manager and local teams to identify content opportunities
• Coordinate with the Regional Marketing Manager to ensure consistency across markets
• Maintain content calendars and track posts to support reporting and alignment
• Support basic analytics tracking (engagement, reach, consistency) as requested

Requirements

What You’ll Bring 

Required Qualifications

• Strong written communication skills with an eye for tone and clarity
• Comfort engaging with people and capturing content in an active, public environment
• Strong organizational and time management skills
• Self-motivated, adaptable, and able to work independently with guidance
• Availability to work a flexible schedule, including occasional evenings or weekends

Preferred Qualifications

• Experience managing or contributing to social media accounts for a brand, business, or community
• Familiarity with Instagram, Facebook, and mobile content creation tools
• Experience in a guest-facing or community-oriented role
• Interest in climbing, fitness, wellness, or creative storytelling

We know not everyone will meet 100% of the qualifications—if this role excites you, we encourage you to apply.

Working at Bouldering Project

At Bouldering Project, we aim to cultivate excitement for movement, belonging, and community. We lead by example—making our spaces and offerings accessible and welcoming to all. Our core values—Inclusive, Quality-Obsessed, Local at the Core, and Growth-Oriented—are expected to be demonstrated in both leadership and daily operations. These values guide how we build community, deliver exceptional experiences, and continually evolve together.

This role may require a flexible schedule, including availability during evenings, weekends, or outside standard business hours depending on programming and business needs.

Compensation & Benefits

This is an hourly position. Compensation is based on experience and local market benchmarks. Perks include:

Full-Time Benefits (30+ hours/week):

• Medical, dental, and vision insurance
• Eligible to participate in a 401(k) retirement savings plan
• Generous paid time off package
• Paid parental leave
• Employee Assistance Program (EAP)
• Free Bouldering Project membership for you and a plus one
• Discounts on gear, merchandise, and local retail partners
• A joyful, supportive, and respectful work culture

Part-Time Benefits (<30 hours/week):

• Free Bouldering Project membership for you and a plus one
• Discounts on gear, merchandise, and local retail partners
• A joyful, supportive, and respectful work culture
• Eligible to participate in a 401(k) retirement savings plan

Equal Opportunity
Bouldering Project is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage candidates of all backgrounds—including those with nontraditional career paths—to apply.