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JOB DETAILS

HORECA Sales Executive

CompanyHire Fellows
LocationRiyadh
Work ModeOn Site
PostedOctober 4, 2026
About The Company
Hire Fellows is on a mission is to help you find your dream team fast and hassle free 💜 We love what we do, we aim to make the hiring process efficient, and enjoyable! We aspire to transform the hiring experience by helping you build meaningful connections with candidates and companies across the globe. 🚀
About the Role

You will be responsible for growing a fast-growing consumer brand’s presence across the HORECA and lifestyle channels by securing new restaurant, café, hotel, and hospitality accounts. This role focuses on building a strong prospect pipeline, winning new listings, managing commercial negotiations, and growing existing accounts through consistent reorders and range expansion. The ideal candidate is commercially driven, relationship-focused, and comfortable working in a hands-on, on-ground sales environment.

Key Responsibilities
  • New business: Identify, approach, and secure new HORECA accounts including restaurants, cafés, hotels, coworking spaces, gyms, Pilates studios, and similar venues.
  • Prospecting & pipeline: Build and manage a structured prospect pipeline, with a focus on systematically targeting venues that currently carry competitor brands.
  • Account onboarding: Manage the full sales process from sampling and product presentation through commercial negotiation, listing, and account onboarding.
  • Account growth: Grow existing accounts through increased reorder frequency, range expansion, and strong relationship management.
  • HORECA activations: Lead and execute relevant tastings, events, sampling activities, and brand partnerships in collaboration with the marketing team.
  • Sales tracking: Track outreach, listings, reorders, account growth, and pipeline progress, providing regular updates to management.
    • 3–5 years of experience in HORECA/F&B sales
    • Experience selling beverages is a strong advantage
    • Strong network and understanding of the HORECA market
    • Proven experience in prospecting, account acquisition, and commercial negotiations
    • Strong relationship-building and communication skills
    • Fluent in Arabic and English
    • Valid driving licence and own car
    • Comfortable with frequent field visits and on-ground sales
    • Highly proactive, organized, and target-driven
    • Hands-on approach with the ability to work independently
    Key Skills
    HORECA SalesBusiness DevelopmentAccount ManagementProspectingCommercial NegotiationRelationship BuildingSales Pipeline ManagementProduct PresentationBrand ActivationSales TrackingCommunication SkillsField Sales
    Categories
    SalesFood & BeverageHospitalityRetail
    Job Information
    📋Core Responsibilities
    You will be responsible for growing the brand's presence in the HORECA sector by securing new accounts and managing commercial negotiations. Additionally, you will lead brand activations and drive growth within existing accounts through range expansion and consistent reorders.
    📋Job Type
    full time
    📊Experience Level
    2-5
    💼Company Size
    8
    📊Visa Sponsorship
    No
    💼Language
    English
    🏢Working Hours
    40 hours
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