COTALAND Social Media Specialist

Description

Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX. The sports and entertainment portfolio at COTA is unmatched in the country with Formula 1 US Grand Prix, NASCAR and MotoGP attracting global fans during championship races on the famed Circuit and Live Nation producing over 30 headline concerts every year at the Germania Insurance Amphitheater. COTALAND is an amusement park with over 30 attractions and experiences, including first-of-their-kind roller coasters.

COTALAND is looking for a creative, energetic, and highly connected Social Media Specialist to bring the COTALAND experience to life across social media. This role will support the development and execution of social media content that showcases our rides, attractions, events, entertainment, food and beverage offerings, team members, and the overall guest experience.

The Social Media Specialist will be highly hands-on, creating and capturing engaging photo, video, and written content for COTALAND’s social channels. This role will work closely with Marketing, Creative, Events, Operations, Food & Beverage, Entertainment, and other departments to tell the COTALAND story and build an engaged online community.

The ideal candidate is a natural storyteller who understands what makes content shareable, knows how to capture the energy of a live event, and is comfortable moving quickly in a dynamic theme park environment. From a new roller coaster announcement to special events, seasonal celebrations, and everyday moments with our Crew and guests, this person will help make COTALAND a destination people want to experience — and share.

Requirements

Essential Functions

• Support the development and execution of COTALAND’s social media strategy across Instagram, TikTok, Facebook, X, Threads, LinkedIn, and other relevant platforms.
• Create engaging, platform-specific content that showcases COTALAND’s rides, attractions, entertainment, food and beverage, events, Crew Members, and guest experiences.
• Develop and maintain social media content calendars aligned with marketing campaigns, park operations, special events, promotions, and business priorities.
• Capture high-quality photos and video content using professional cameras, mobile devices, and other content-creation equipment.
• Create short-form video content, including Reels, TikToks, Stories, and other emerging social formats.
• Cover live events and park activities in real time, capturing the energy, excitement, and guest experience of COTALAND.
• Collaborate with Marketing, Creative, Events, Operations, F&B, Entertainment, and other departments to identify compelling stories and content opportunities.
• Assist with social media coverage for major events and experiences, including motorsports events, concerts, seasonal events, park openings, and special activations.
• Support influencer, creator, and community partnerships, including content coordination and on-site activations.
• Stay current on social media trends, viral content, platform updates, emerging creators, and new content formats.
• Edit and package photo and video assets for social media while maintaining COTALAND’s visual identity and brand standards.
• Maintain organized digital content libraries, including appropriate file naming, tagging, metadata, and asset management.
• Assist with coordinating photographers, videographers, freelancers, and other creative contributors during events and high-volume periods.
• Review social media analytics and assist with regular reporting to identify trends, successes, and opportunities for improvement.
• Use performance data and audience insights to help improve future content and engagement.
• Protect COTALAND’s brand voice, visual standards, and reputation across all social channels.
• Maintain COTALAND messaging and responses on all social platforms.
• Support social media campaigns, contests, promotions, giveaways, and other engagement initiatives.
• Participate in park events, weekends, evenings, holidays, and other non-traditional work hours as needed based on the COTALAND event calendar.
• Perform other duties as assigned.

Knowledge, Skills, and Abilities

• Highly creative with a strong eye for photography, video, composition, and visual storytelling.
• Strong understanding of what makes social media content engaging, entertaining, and shareable.
• Excellent knowledge of Instagram, TikTok, Facebook, X, Threads, and LinkedIn.
• Comfortable creating content quickly in a live, high-energy environment.
• Strong writing skills with the ability to adapt messaging and tone for different audiences and platforms.
• Strong understanding of short-form video, social trends, hashtags, captions, and platform-specific content.
• Ability to operate cameras, smartphones, and basic photo/video production equipment.
• Experience with photo and video editing tools such as Adobe Creative Cloud, Canva, CapCut, or similar platforms.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong interpersonal and communication skills with the ability to collaborate across departments.
• Proactive, resourceful, and comfortable working independently.
• Ability to react quickly to changing priorities and unexpected content opportunities.
• Passion for entertainment, attractions, sports, live events, hospitality, and creating memorable guest experiences.
• Ability to represent the COTALAND brand professionally and enthusiastically.
• Must be comfortable working outdoors and in a theme park/event environment.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, Advertising, or a related field preferred.
• 2+ years of professional social media, digital marketing, content creation, communications, or related experience.
• Demonstrated experience creating and managing content for major social media platforms.
• Experience creating short-form video content for TikTok, Instagram Reels, YouTube Shorts, or similar platforms.
• Experience with photography and videography, including the ability to capture content independently.
• Experience using social media management, scheduling, analytics, and content management tools.
• Strong portfolio demonstrating social media content, photography, video, or digital storytelling.
• Experience working in entertainment, hospitality, sports, theme parks, live events, or a similarly fast-paced environment is preferred.
• Experience covering live events or creating real-time social content is preferred.

Schedule & Work Environment

COTALAND is an entertainment destination that operates when our guests are ready to have fun. This position requires flexibility to work weekends, evenings, holidays, special events, and extended hours based on the park and event calendar.

The Social Media Specialist will spend significant time on-site and in the park, capturing content in a variety of environments, including outdoor areas, attractions, events, restaurants, entertainment venues, and behind-the-scenes locations.

Additional Qualifications:

• Must be at least 18 years of age or older
• Ability to stand, sit, use hands to handle, or feel, reach with hands and arms.
• Ability to lift and/ or move up to 25 pounds.
• Ability to squat, bend, twist, push/pull.
• Ability to stand/walk for long periods.
• Specific vision abilities required by this job include close vision and distance vision.
• Work in extreme environments outdoors throughout the year.
• The noise level in the work environment is usually moderate but can be loud during events.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job.

EQUAL EMPLOYMENT OPPORTUNITY:

COTA strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state and federal law.