Visual Content Designer (Tobacco Industry Client)

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Overview

Join Publicis Sapient as a Visual Content Designer to produce high-quality digital assets at scale for a leading global tobacco industry brand. You’ll work within our Content Production team, turning strategic pillars into actionable content packages — collaborating with content strategists, producers, and category leads to bring their ideas to life through consistent, visually engaging media. Each quarter, the team plans and delivers new waves of content across two distinct brands, keeping output fresh and aligned with the evolving content strategy.

 

 

Your Impact

• Deliver batches of content for two brands, aligned to strategic pillars and timelines.
• Design static hero banners, supporting imagery, and PLP tiles for blog posts using existing assets and image libraries.
• Produce homepage banners, eCRM emails, and dark-market versions aligned with campaign themes.
• Lay out newsletters using brand templates, ensuring visual consistency across formats.
• Create social assets — including reels, static posts, carousels, and stories — for unified campaign concepts.
• Prepare graphics, stills, and copy treatments for short social video reels (up to 10 seconds).
• Adapt key visuals across various formats and channels; new concepting is out of scope.
• Work with content producers to ensure copy and design align and follow SEO best practices (alt text, image sizing, file weight).
• Maintain file hygiene: well-organized, layered PSD files with clear naming and version control.
• Ensure consistent adherence to each brand’s distinct visual identity.
• Review briefs early to validate asset feasibility and flag gaps promptly.

Qualifications

Skills & Experience

• 8+ years of experience in art direction, communication design, or a related field.
• Proficient in Figma for collaboration and layout.
• Advanced Photoshop skills — clean, well-layered, reusable PSD file building.
• Strong layout, typography, and image-handling skills — including cropping, retouching, and compositing.
• Experience adapting a key visual across multiple formats without losing its visual impact.
• Understanding of email design constraints across templates, clients, and mobile views.
• Familiarity with social media formats and specifications (reels, carousels, stories, static posts).
• Basic motion/video editing skills using After Effects, Premiere Pro, or similar tools.
• Proven experience delivering high-volume asset batches to fixed timelines.
• Clear communicator and collaborator across content producers and copywriters.
• Awareness of web image best practices (export sizing, compression, formats, alt text).
• Strong attention to detail and organization.
• Comfortable working in the tobacco category.

Set Yourself Apart With

• Experience producing content in regulated sectors.
• Broader motion design capability — transitions, overlays, or light animation work.
• Ability to manage multi-brand workloads while protecting visual distinction.

Additional Information

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.
• Wellness program and employee assistance.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com