Senior UX/UI Designer

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Overview

Join Publicis Sapient as a UX/UI Designer to craft impactful digital experiences for a major multinational tobacco industry client. This role focuses on designing for direct-to-consumer (D2C) digital ecosystems — blending creativity, data insights, and usability to optimize customer journeys. You’ll collaborate with multidisciplinary teams and be assigned to one of two areas:

• Top of Funnel: pages that attract and engage new visitors — homepages, landing pages, campaigns, and discovery experiences.
• Bottom of Funnel: paths that convert visitors — product pages, forms, checkout flows, and account experiences.

 

Your Impact

• Design website updates, new pages, and layouts from brief to handover, across desktop and mobile.
• Map and enhance user journeys within your assigned funnel stage to fix drop-off points.
• Use analytics, user research, and A/B test data to inform design decisions.
• Produce wireframes, prototypes, high-fidelity UI in Figma, extending design systems when needed.
• Collaborate closely with developers, strategists, copywriters, and product owners to deliver seamless experiences.
• Design to WCAG 2.2 AA accessibility standards, with SEO and performance in mind.
• Participate in design reviews, workshops, and client presentations; clearly communicate design rationale.
• Prototype ideas and support user testing in collaboration with optimization colleagues.
• Share early work, give and receive critique, and contribute to common design patterns.

 

Qualifications

Skills & Experience

• 5+ years of experience in visual design, with a strong portfolio showcasing digital design work.
• Strong UX and UI craft — from information architecture and user flows to visual design and responsive layout.
• Fluency in Figma, including components, auto layout, and design system management.
• Experience collaborating with and presenting to clients or senior stakeholders.
• Understanding of how design impacts acquisition and conversion metrics.
• Working knowledge of accessibility principles (WCAG) and HTML/CSS feasibility.
• Prototyping skills and an analytical mindset suited for data-driven problem solving.
• Fluent written and spoken English.
• Comfortable working in the tobacco category.

Set Yourself Apart With

• Agency or consultancy background.
• Experience with conversion rate optimization (CRO), A/B testing, or experimentation tools.
• Design experience for CMS-driven or component-based websites.
• Skills in motion or interaction design.
• Comfort using AI-powered design tools to enhance creative output.

Additional Information

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.
• Wellness program and employee assistance.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com