Marketing Operations Specialist
Make an impact at the University of Wollongong (UOW) - a purpose‑driven institution ranked in the top 1% of universities globally.
About the Role
Join UOW's Brand and Marketing Division in a pivotal role at the intersection of marketing, technology, data and operational excellence. As the Marketing Operations Specialist, you'll be responsible for the systems, workflows and digital processes that enable marketing teams to deliver high-quality work efficiently and at scale.
Working across marketing, digital and technology teams, you'll drive process improvement, optimise marketing technologies, support automation and AI-enabled ways of working, and help build the operational foundations that underpin effective campaign delivery and customer engagement. This is an opportunity to help shape how a modern marketing function operates, ensuring teams have the tools, processes and insights they need to focus on strategy, creativity and impact.
Key responsibilities:
Drive the continuous improvement of marketing workflows, procedures and operating practices to enhance effectiveness, consistency and efficiency.
Administer and optimise marketing platforms, automation workflows and system integrations.
Partner with stakeholders across marketing, digital and technology teams to design and implement scalable operational solutions.
Identify opportunities to leverage automation, artificial intelligence and emerging technologies to improve productivity, personalisation and marketing performance.
Support the effective use of data, systems and reporting to enable informed decision-making and continuous improvement.
About the Team
The Brand & Marketing Division plays a critical role in shaping how UOW is understood, chosen and championed by students, partners and communities around the world.
We're investing in the systems, capabilities and ways of working that will support the University's next phase of growth. This role will help drive improvements in marketing technology, automation, digital experience and AI-enabled workflows, working across a team of specialists in strategy, content, campaigns, creative production and digital delivery.
Joining UOW at this time provides a unique opportunity to help shape how marketing operates, influence future capability and contribute to initiatives that strengthen the University's reputation, engagement and impact.
What You’ll Bring
A degree in a relevant discipline, or an equivalent combination of experience, education and training.
Experience in marketing operations, digital marketing or marketing technology administration, including marketing automation, CRM or content management platforms.
Strong capability in process improvement, workflow optimisation and translating business requirements into practical technology-enabled solutions.
Sound understanding of digital marketing, data management, automation and emerging technologies, including the ability to identify opportunities to improve efficiency and effectiveness.
Excellent stakeholder engagement, communication and organisational skills, with strong attention to detail and a demonstrated interest in leveraging artificial intelligence and emerging technologies to improve ways of working.
Why Join UOW
Competitive salary package including 17% superannuation
35-hour full-time work week supporting greater balance and flexibility
Flexible working arrangements and family-friendly policies
Generous leave entitlements including additional concession days over the Christmas–New Year period
Purchased leave options to provide greater flexibility throughout the year
Ongoing professional development and clear career progression opportunities
Role Details
Employment type: Permanent/Continuing | Full-time
Level 6/7: $96,898 - $119,986 + 17% Superannuation
Location: Wollongong Campus / Hybrid
Valid Australian work rights required. Visa sponsorship is not available.
How to Apply
Click on the ‘Apply Now’ button at the bottom of the advertisement. You’ll be requested to submit a resume, and cover letter (of no more than 3 pages) summarising your skills and experience as they relate to the selection criteria located in the position description.
For further information about this position, please contact Lorna Farrar, Chief Communications & Marketing Officer via email lfarrar@uow.edu.au
Closing Date: Sunday 25 October 2026, 11:55pm
Equity, Diversity & Inclusion
The University of Wollongong is committed to fostering an inclusive and equitable workplace where diversity is valued, respected and celebrated. We strive to create a workplace that reflects the communities we serve, removes barriers to participation, and provides equitable opportunities for staff to reach their full potential. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people of all gender identities and sexual orientations, people from culturally and linguistically diverse backgrounds, people with disability, and those with caring or family responsibilities.
As required by federal legislation, prospective employees are required to declare whether they have been investigated for an allegation of Gender based Violence or determined to have engaged in conduct that constitutes Gender based Violence, during their previous employment, or otherwise in a legal process. Any such declaration will be included in the University’s employment screening processes and will be treated with the strictest confidence and in compliance with all privacy legislation.
At the University of Wollongong (UOW), our people are united by a shared purpose — to create a better future through education, research, innovation and meaningful community impact.
With deep local roots and a growing global presence, UOW is proud to contribute to positive change in the communities we serve and the world beyond them. Guided by our Vision 2035 and Strategic Plan 2030, we are building a future that is innovative, inclusive and committed to societal impact — one where people, ideas and opportunity can thrive.
We are recognised for excellence in teaching and research, and for the real-world impact of our work. But what truly brings UOW to life is our people. Across every role, our staff contribute to something bigger — helping shape the future through the work they do every day.
At UOW, we are committed to fostering a culture where people feel valued, supported and empowered to do their best work. Our Values in Action guide how we work, lead and make decisions — creating a workplace grounded in integrity, accountability, collaboration and excellence.
Joining UOW means becoming part of a values-led community where your work has purpose, your contribution is valued, and the impact you make can be felt locally and globally.
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