JOB DETAILS
Digital Marketing Manager - B2B Fintech (m/f/d)
CompanyQwist Group
LocationBerlin
Work ModeOn Site
PostedOctober 12, 2026
About The Company
Qwist is dedicated to accessing, analyzing and harnessing financial data and connecting third-party providers with banks’ account information. We envision ourselves as pioneering the future of Open Finance.
To achieve this goal, we encompass the entire Open Finance ecosystem and offer products for all key users and needs. Based on our experience – as we power the largest banks for more than a decade – we can connect to 99% of customers bank accounts so, when you need the data on your customer, we will have it. As a regulated financial institution, we are entitled to supply data to your business, even if you don’t have a licence.
In addition, our solutions facilitate the financing of 6.4 thousand high-value purchases per quarter (equivalent to € 374 million in annual loans), making us a valuable partner for online retailers and marketplaces that can offer their customers the ability to finance medium to large purchases through commercial bank loans.
Today, the company has around 120 employees and serves more than 100 customers in the DACH region as well as in Spain and Portugal, including well-known banks, insurance companies and leading automotive platforms.
About the Role
Your Role
We’re looking for a Digital Marketing Manager to own and scale our digital growth engine across strategy, execution, and performance on a fixed-term contract of approximately one year.
You’ll be responsible for turning our digital channels into a predictable source of high-quality pipeline, guiding prospects from first touch through conversion while building the marketing operations foundation needed to scale.This is a hands-on role with significant ownership and a direct impact on pipeline, revenue, and growth from day one.
What You’ll Own
- Digital pipeline growth and quality across paid and organic channels, with a focus on revenue impact rather than vanity metrics
- ABM strategy and execution, including continuous testing of audiences, creative, messaging, and channels to improve conversion and CAC
- The end-to-end digital funnel, from acquisition through conversion, including website UX, SEO, landing pages, and conversion rate optimization
- Multi-channel nurture journeys across email, retargeting, and personalization, evolving toward persona- and vertical-specific programs
- Marketing operations infrastructure, including CRM tracking, attribution, lead routing, lead scoring, lifecycle stages, and reporting tied to business outcomes
- CRM and pipeline hygiene, working closely with Sales and the wider GTM team to improve data quality and process discipline
- Marketing data governance and GDPR compliance across our digital marketing systems
- Digital strategy and competitive analysis, translating market, customer, and performance insights into conversion-focused initiatives in partnership with Content and Product
Your Skillset
- Proven experience owning digital growth in a B2B environment, ideally within fintech, banking, payments, SaaS, or another complex B2B category
- Hands-on experience with ABM, paid acquisition, organic growth, and campaign optimization, with a strong understanding of CAC and pipeline economics
- A strong grasp of funnel and lifecycle marketing, including website conversion, SEO, nurture programs, lead scoring, and lifecycle progression
- Practical experience with marketing operations, including CRM, attribution, automation, reporting, and data quality
- Strong analytical skills and the ability to translate performance data into clear priorities and actions
- A balance of strategic thinking and hands-on execution — comfortable setting direction while also building campaigns, optimizing journeys, and solving operational issues yourself
- Confidence working with modern marketing tools, including CRM and marketing automation platforms, analytics tools, and AI-assisted workflows
- A collaborative mindset and the ability to work effectively across Marketing, Sales, Product, and other GTM teams
- Near-native level of German (C2) and Fluent English.
What you can expect
- The opportunity to actively shape a leading open-finance pioneer supporting Europe's financial ecosystem
- Flexible working hours and hybrid work – including two guaranteed home-office days per week
- 30 days of paid vacation per year
- Budget for personal development, structured feedback and compensation processes, and clear growth opportunities
- Monthly benefits budget for mobility, health, or lifestyle
- Monthly subsidy for an E-Gym Wellpass membership
- Public transport subsidy for a sustainable and stress-free commute
- Modern, centrally located office with a positive atmosphere – including weekly yoga classes
About us
Qwist is a pan-European Open Finance provider with a three-pillar solution (CONNECT, ASSESS, ACTIVATE) that helps businesses transform banking data into actionable insights and new revenue. As the first DACH regulated platform, it offers a secure, compliant, and locally hosted solution across Europe. In 2026, Qwist is expanding into new business verticals, including Payments, Lending, and eCommerce.
Key Skills
Digital marketingB2B marketingABM strategyPaid acquisitionOrganic growthFunnel marketingConversion rate optimizationSEOCRM managementMarketing automationData governanceGDPR complianceLead scoringAttribution modelingAnalytical skillsStrategic planning
Categories
MarketingFinance & AccountingSoftwareData & AnalyticsManagement & Leadership
Benefits
Flexible working hoursHybrid work30 days of paid vacationPersonal development budgetMobility subsidyHealth subsidyLifestyle subsidyE-Gym Wellpass membershipPublic transport subsidyYoga classes
Job Information
📋Core Responsibilities
You will own and scale the digital growth engine, managing end-to-end digital channels to drive high-quality pipeline and revenue. This includes overseeing ABM strategy, marketing operations, CRM hygiene, and multi-channel nurture journeys.
📋Job Type
fixed term
📊Experience Level
5-10
💼Company Size
94
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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