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JOB DETAILS

On Premise Coordinator

CompanyL&F DISTRIBUTORS LLC
LocationEl Paso
Work ModeOn Site
PostedOctober 13, 2026
About The Company
The L&F Distributors Corporate Office is located at 3900 N McColl Rd, McAllen, TX 78501
About the Role

Description

Company Overview:

L&F Distributors provides exceptional service and quality. As a leader in beverage distribution, we pride ourselves on cultivating strong relationships with both customers and suppliers while delivering the highest standards of excellence.


Job Summary:

The On-Premise Sales Coordinator is responsible for leading the field execution of sales initiatives and internal/retailer programming, the training and development of the On-Premise Team and their direct reports and supplier relationships.  


Duties and Responsibilities:

  • Oversees the sale of all products in accordance with company guidelines and T.A.B.C. (Texas Alcoholic Beverage Commission)
  • Sets and leads a team toward achievable but challenging sales goals for all sales and delivery staff that expands sales and market share.
  • Provides development and coaching to help all staff identify needs, keep customer priorities in mind, implement solutions that sell more product, and position themselves as beverage industry experts for their accounts.
  • Oversees and develops regional sales managers to ensure they are performing their jobs as expected.
  • Manages and coordinates necessary training for all staff members, such as draught line cleaners, drivers, and others.
  • Coaches and develops sales and delivery teams to follow industry best practices.
  • Maintains expert knowledge of products, market conditions, competitive activity and industry trends.
  • Develops and maintains an effective rapport with all customers, staff and coworkers.
  • Communicates ideas and feedback clearly and effectively to increase sales and enhance employee performance.
  • Manages and coordinates L&F Distributors’ presence at events.
  • Uses office productivity software (Microsoft Word, Excel, Outlook) to communicate information, track, and process market data to make decisions that advance the company’s sales goals.
  • Completes and submits sales and incentive reports as required and ensures employees under their supervision do the same.
  • Generates other reports accurately and on time. 

Requirements

Job Requirements:

  • A qualified-On Premise Coordinator must have 3+ years of sales experience with at least 1 year of that in a sales leadership role.
  • Must have a proven record of sales success and customer satisfaction.
  • Must possess excellent leadership skills that set the vision for all staff and help those working below you be successful and realize the vision.
  • Must have excellent knowledge of all brands and packages that L&F Distributors sells.


Physical Demands:

  • Regularly required to use hands for handling, grasping, and reaching.
  • Frequent standing, walking, stooping, or kneeling.
  • Sitting, climbing, and balancing.
  • Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
  • Ability to lift 50 pounds regularly and use powered industrial equipment.

Unavoidable Hazards (Work Environment):

Involves frequent/infrequent, occasional, and routine exposure to:

  • Exposure to warehouse settings, where moving equipment and inventory may pose safety risks.
  • Other extreme hazards not listed above. 

Special Certifications and Licenses:

  • Must possess and maintain a valid state Driver’s License with an acceptable driving record.
  • Must be able to pass criminal background and drug screen. 


L&F Distributors Equal Opportunity Statement:

L&F Distributors LLC provides equal employment opportunities to applicants and employees without regard of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

Work Authorization: Must be authorized to work in the USA for any employer.


Key Skills
Sales leadershipTeam developmentCoachingMarket analysisRelationship managementStrategic planningSales reportingDraught line maintenanceInventory managementMicrosoft OfficeCommunicationIndustry trends analysisCustomer serviceEvent coordinationPerformance management
Categories
SalesManagement & LeadershipFood & BeverageLogistics
Job Information
📋Core Responsibilities
The On-Premise Coordinator leads field sales initiatives, manages retailer programming, and oversees the training and development of the sales team. They are responsible for driving market share growth, maintaining supplier relationships, and ensuring compliance with industry regulations.
📋Job Type
full time
📊Experience Level
2-5
💼Company Size
313
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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