Associate Consultant – Customer Transformation - Gurugram

4-10 years of experience in Marketing Automation, in an agency, industry or consulting organization or any other offshore-onshore coordinated work
- Good knowledge of SQL, HTML, CSS, JavaScript, API
- High degree of intellectual curiosity and ability to learn and apply new concepts and technologies in a wide variety of marketing disciplines
- Ability to perform in a fluid changing environment (consulting) with minimal supervision
Effective verbal and written communication skills. Collaborate with clients - both in offshore and onshore models - to define current state maps (blueprinting), transformation strategy and execution
Responsibilities
You are a developer; You connect the dots; You are a collaborator; You are innovator.
Should build solutions using technology across multiple platforms, including but not limited to: Marketing Automation Platform(Salesforce Marketing Cloud, Marketo, Eloqua, HubSpot ), Analytics, DAM, CMS, Adobe Experience Manager.
Being responsible for the marketing automation vision, strategy, and roadmap to support marketing and product development.
Researching, evaluating, identifying, scoping, implementing and develop marketing automation and optimization opportunities with industry best practices and recommendations.
Configure the Personalization platform to build Multi-channel campaigns, including integration of this Personalization platform with new/existing tools and platforms within MarTech stack.
Work out the Integration between Marketing Solutions together with other platform such as CRM, ecommerce, CMS, DAM.
Mentor software developers on the team, conduct code reviews, ensure that all the work meets industry standards. Assist in solving and resolving production issues. Work with multi-functional engineering and architecture teams.
Continuously improve the Solution Architecture team’s knowledge, methodologies, and customer-facing collateral
Qualifications
Education / professional qualifications B.E./B.Tech/MBA from a reputed college is preferred. | Prior Experience: The candidate must have 4-10 years of relevant experience in a similar role, particularly in a professional services firm / consulting / Big 4 or technology firm. |
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