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JOB DETAILS

Regional Marketing Manager

CompanyBristol Myers Squibb
LocationBeijing
Work ModeOn Site
PostedOctober 15, 2026
About The Company
At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome. Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients. Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do. Review our Social Media Community Guidelines at: https://www.bms.com/social-media-community-guidelines.html
About the Role

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.


Key Responsibilities:

  • Leverages competitive analyses to identify market trends, customer needs and opportunities for differentiation.
  • Plans in-depth market intelligence analysis to support business growth requirements and new opportunities development.
  • Monitors and analyzes product performance and makes recommendations for improvements or changes.
  • Ensures alignment of product marketing activities with corporate branding and messaging guidelines.
  • Helps manage commercial strategy for dedicated products' brand planning process and executes marketing activities associated with brand plans.
  • Supports sales teams with sales tools and messaging support.

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.


Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.


Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.


For roles based in Los Angeles County only:  If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/


Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.


Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS at TAEnablement@bms.com with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.



R1607491 : Regional Marketing Manager
Key Skills
Competitive AnalysisMarket IntelligenceMarket Trend AnalysisCustomer Needs AnalysisProduct Performance AnalysisProduct MarketingBrand PlanningCommercial StrategyMarketing ExecutionSales EnablementSales Tools DevelopmentMessaging SupportCorporate BrandingMarket Opportunity Identification
Categories
MarketingManagement & LeadershipHealthcareSalesData & Analytics
Benefits
Comprehensive BenefitsWellbeing Support
Job Information
📋Core Responsibilities
Analyze competitors, market trends, customer needs, and product performance to identify opportunities and recommend improvements. Support commercial strategy and brand planning, ensure marketing aligns with corporate messaging, and equip sales teams with tools and messaging.
📋Job Type
full time
📊Experience Level
5-10
💼Company Size
38663
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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