Senior Director of Marketing

Description

Overview:

Best Version Media was founded in 2007 and now serves over 1,300 communities across the U.S. and Canada. We connect local businesses to customers with a suite of innovative print and digital solutions. Our print magazines, powered by our advertisers and readers, are tailored to the communities we serve by showcasing local families, nonprofits, events, and more. Our digital advertising works with our print campaigns to build brand awareness and help businesses expand their online reach with local customers. We also offer convenient tools to help businesses manage their online presence and enhance searchability.

Our vision is to unite the hearts and minds of communities – one person, one home, one business at a time. We value family, teamwork, and an open exchange of ideas as we strive to become the best versions of ourselves. Our award-winning culture has been recognized countless times by organizations like Fortune, Glassdoor, Great Place to Work, and more.

Summary:

Are you an executive marketing leader who thrives at the intersection of brand vision, performance marketing, and commercial enablement? 

Best Version Media (BVM) is looking for an experienced, growth-minded Senior Director of Marketing to lead our marketing department. In this role, you will connect marketing directly to business outcomes: driving publisher recruitment, accelerating field sales effectiveness, enhancing advertiser value, and elevating our brand reputation nationwide. You will oversee our brand and creative, social, communications, and operations teams while taking direct ownership of product marketing strategy across our expanding portfolio. 

 Title to be determined based on experience 

Responsibilities: 

• Strategy & Governance: Develop and execute the annual marketing plan, budget, quarterly priorities, and team charter to align resources with core business outcomes. 
• Publisher Acquisition: Lead campaign strategy, paid media allocation, and agency management to grow qualified candidate pipelines and optimize conversion. 
• Field Enablement & Success: Equip publishers with sales collateral, training resources, and promotional campaigns to accelerate time-to-first-sale and improve retention. 
• Product Marketing: Own messaging, positioning, competitive research, and sales enablement across print and digital products, including pricing and packaging recommendations. 
• Brand, Creative & Reputation: Guide brand standards, creative production, executive communications, PR, social channels, and reputation management. 
• Workflow & Prioritization: Manage project intake and team capacity via monday.com to balance priorities and optimize internal and agency resources. 
• Marketing Operations & Analytics: Drive HubSpot automation, tracking, and attribution, delivering monthly executive reports on ROI, delivery performance, and business impact. 

Requirements

Skills and Requirements:  

• 10+ years of marketing experience, including senior leadership of a team with comparable scope, coupled with a bachelor’s degree in a related field or equivalent practical experience. 
• Proven track record building or rebuilding a marketing function, with direct ownership over campaign funnels, conversion rates, and acquisition costs. 
• Demonstrated success supporting independent operators, distributed sales teams, or multi-location commercial networks. 
•  Proven ability to establish meaningful performance metrics, attribution models, and reporting standards even when baseline data or dashboards are incomplete. 
• Strong background developing in-house talent, managing budgets and agency partners, prioritizing competing demands, and presenting recommendations to executive leadership.

 What will make you stand out:   

• Prior marketing leadership experience in publishing, local media, recruitment marketing, or SMB advertising. 
• Demonstrated success leading and scaling marketing teams within private-equity-backed or high-growth environments. 
• Direct experience leading product marketing, customer research, value proposition design, and commercial packaging across print and digital offerings. 
• Hands-on background steering paid media acquisition, testing strategies, agency accountability, and full-funnel analytics. 
• Advanced administrative proficiency and strategic experience with HubSpot, monday.com, Google Workspace, and digital analytics platforms.