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JOB DETAILS

CRM Executive

CompanyDigital Zone
LocationBaghdad
Work ModeOn Site
PostedOctober 18, 2026
About The Company
Digitalzone is a global marketing and demand gen company dedicated to delivering compliant leads, exceptional customer satisfaction, and an end-to-end approach. Our comprehensive strategy not only streamlines campaigns, saving time and resources, but also places a strong emphasis on maintaining lead quality and proactively addressing issues. By moving away from partner networks and focusing on delivering MQLs directly to businesses, we promote transparency, faster turnaround times, and more agile campaigns. To optimize your brand, we create custom landing pages tailored to your target audience's preferences, ensuring a seamless digital experience. Our goal is to help businesses achieve their demand gen objectives through a personalized approach and a commitment to excellence. Let us be your trusted partner in driving growth and success. Check out our latest report, The AI Buyer Files: Who is the AI Buyer? https://digitalzone.com/ai-buyer-files/
About the Role

About The Role

Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events , and we’re building the marketing team to match our ambitions. We’re looking for a CRM Executive in Iraq to own customer lifecycle marketing across our mini apps, taking over from the interim CRM Manager within the first 3 months.

What You’ll Do

Campaigns & Lifecycle

• Plan and run a monthly CRM calendar across push, in-app, SMS, WhatsApp and email

• Build and optimise lifecycle journeys: onboarding, first purchase, repeat purchase, win-back and re-activation

• Launch event-driven campaigns for Ticket Zone, seasonal travel for Rahal, and gaming and top-up promotions

• Write and localise copy in Iraqi Arabic and English, with Kurdish where needed

Segmentation & Data

• Segment users by behaviour, product, spend, location and lifecycle stage

• Run A/B tests on messages, timing, offers and channels, and roll out the winners

• Track and report weekly on open, click, conversion, retention and churn metrics

• Keep customer data clean and compliant with internal privacy and security rules

Offers & Loyalty

• Design promo codes, cashback and referral mechanics, and monitor their cost and monetary

• Work with partnerships to secure brand offers that drive engagement

Collaboration

• Coordinate placements and messaging with product teams

• Brief design for creatives and work with product on in-app triggers

• Feed customer support insights into campaigns, including anti-fraud awareness messages

Handover

• Take over CRM tools, playbooks, campaign calendar and reporting from the interim CRM Manager

• Document processes so the CRM function runs independently

Must-Haves

• 2–4 years in CRM, retention or lifecycle marketing at an app, e-commerce, fintech, telecom or gaming company

• Bachelor's degree in marketing, business, IT or a related field

• Hands-on experience with a CRM or engagement platform (e.g. MoEngage, CleverTap, Braze, Insider, HubSpot or similar)

• Comfortable with data: Excel or Google Sheets at an advanced level; basic SQL is a strong plus

• Arabic and English speaker

• Strong copywriting instincts and a clear sense of what resonates with Iraqi users

• Based in Iraq and able to work from Baghdad

Nice to Have

• Kurdish language skills

• Experience in gaming, telco, fintech, or e-commerce categories

• Familiarity with markets (Iraq, KSA, UAE)

• Experience working alongside growth/performance marketing teams

• Experience with analytics tools such as Mixpanel, Amplitude, Firebase or Google Analytics

• Experience running loyalty, referral or cashback programmes

  • Immediate, large-scale impact on a high-growth business
  • Top-of-the-market compensation packages
  • Work alongside top regional talent, with team members from Talabat, Careem, Etisalat, and more
Key Skills
CRMLifecycle marketingRetention marketingCopywritingData analysisExcelGoogle SheetsSQLMoEngageCleverTapBrazeInsiderHubSpotA/B testingSegmentationCampaign management
Categories
MarketingData & AnalyticsTechnologyCustomer Service & Support
Benefits
Top-of-the-market compensation packages
Job Information
📋Core Responsibilities
The CRM Executive will own customer lifecycle marketing across mini apps, including planning campaigns and optimizing user journeys. They will also be responsible for segmenting users, running A/B tests, and reporting on key performance metrics.
📋Job Type
full time
📊Experience Level
2-5
💼Company Size
640
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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