JOB DETAILS
Fitness Director
CompanyCrunch Fitness - JFF North America
LocationRichmond
Work ModeOn Site
PostedOctober 19, 2026
About The Company
Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Since opening our doors in 1989, our mission has been to make working out a good time. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. With this much going on, Crunch is more than a gym. It's a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together.
About the Role
Benefits:
- Free gym membership
- Free uniforms
- Health insurance
- Paid time off
- Training & development
- Vision insurance
- 401(k)
- Bonus based on performance
- Dental insurance
- Employee discounts
Fitness Director
Job Description & Performance Expectations
JOB DESCRIPTION
The primary objective of the Fitness Director is to maximize the number of members who participate in, and as a
result retain, our paid Personal Training services. This will be accomplished by meeting and exceeding both new
client acquisition and existing client retention goals. This is a salaried exempt position.
The Fitness Director will achieve these objectives by managing and coaching the front-end selling process of the
CrunchOne Kickoff, managing and coaching the delivery of personal training services, and owning the client
experience by guiding each member's journey through our personal training and paid programming.
The Fitness Director is responsible for communicating and upholding company standards and leading by
example. The Fitness Director will ensure that team members consistently execute the basics of punctuality,
dress code compliance, friendliness, and cleanliness.
HOURS
• Monday – Friday: 9:00 AM – 6:00 PM (or 10:00 AM – 7:00 PM based on club needs)
• Last Saturday of the month: half day for closeout and events
RESPONSIBILITIES & EXPECTATIONS
Sales & Revenue Performance
• Meet and exceed new client acquisition and existing client retention goals
• Sell directly by performing CrunchOne Kickoffs
• Coach, role play, and guide individual personal trainer direct reports on how to sell
• Manage schedules and direct resources as informed by the various KPIs
Member Experience & Client Journey
• Ensure proper execution and communication of the Client Journey, with emphasis on the first 90 days
• Ensure that all Personal Trainers deliver high-quality programs to their clients backed by a scientific
rationale
Leadership & Team Development
• Hire, train, and manage a team of qualified Personal Trainers
• Conduct meetings with direct reports to review performance and offer direction, motivation, and guidance
toward achieving individual and company goals
Coaching & Client Servicing Expectations
The primary responsibility of the Fitness Director is leadership and business development. Accordingly:
• Client servicing is limited to no more than 5 personal training clients
• Remaining scheduled hours should be dedicated to sales, coaching, member engagement, trainer
development, operational execution, and department growth
Confidential — Internal Use Only
Operations, Administration & Compliance
• Compliance with our uniform policy - crunch polo, black pants or shorts & crunch nametag
• Ensure accurate administration of Personal Training services including, but not limited to, usage of the
Enhance program, goal tracking, measurement tracking, program design, and progress reports
• Maintain reports and data for clarity into performance of the business
• Communicate takeaways and plans for improvement to the General Manager
These duties and responsibilities may change at any time.
JOB DESCRIPTION
The primary objective of the Fitness Director is to maximize the number of members who participate in, and as a
result retain, our paid Personal Training services. This will be accomplished by meeting and exceeding both new
client acquisition and existing client retention goals. This is a salaried exempt position.
The Fitness Director will achieve these objectives by managing and coaching the front-end selling process of the
CrunchOne Kickoff, managing and coaching the delivery of personal training services, and owning the client
experience by guiding each member's journey through our personal training and paid programming.
The Fitness Director is responsible for communicating and upholding company standards and leading by
example. The Fitness Director will ensure that team members consistently execute the basics of punctuality,
dress code compliance, friendliness, and cleanliness.
HOURS
• Monday – Friday: 9:00 AM – 6:00 PM (or 10:00 AM – 7:00 PM based on club needs)
• Last Saturday of the month: half day for closeout and events
RESPONSIBILITIES & EXPECTATIONS
Sales & Revenue Performance
• Meet and exceed new client acquisition and existing client retention goals
• Sell directly by performing CrunchOne Kickoffs
• Coach, role play, and guide individual personal trainer direct reports on how to sell
• Manage schedules and direct resources as informed by the various KPIs
Member Experience & Client Journey
• Ensure proper execution and communication of the Client Journey, with emphasis on the first 90 days
• Ensure that all Personal Trainers deliver high-quality programs to their clients backed by a scientific
rationale
Leadership & Team Development
• Hire, train, and manage a team of qualified Personal Trainers
• Conduct meetings with direct reports to review performance and offer direction, motivation, and guidance
toward achieving individual and company goals
Coaching & Client Servicing Expectations
The primary responsibility of the Fitness Director is leadership and business development. Accordingly:
• Client servicing is limited to no more than 5 personal training clients
• Remaining scheduled hours should be dedicated to sales, coaching, member engagement, trainer
development, operational execution, and department growth
Confidential — Internal Use Only
Operations, Administration & Compliance
• Compliance with our uniform policy - crunch polo, black pants or shorts & crunch nametag
• Ensure accurate administration of Personal Training services including, but not limited to, usage of the
Enhance program, goal tracking, measurement tracking, program design, and progress reports
• Maintain reports and data for clarity into performance of the business
• Communicate takeaways and plans for improvement to the General Manager
These duties and responsibilities may change at any time.
Key Skills
Sales managementTeam leadershipPersonal trainingClient retentionBusiness developmentStaff coachingKPI managementPerformance trackingClient acquisitionOperational complianceProgram designMember engagementConflict resolutionSchedulingData reporting
Categories
Sports & RecreationManagement & LeadershipSalesCustomer Service & Support
Benefits
Free gym membershipFree uniformsHealth insurancePaid time offTraining & developmentVision insurance401(k)Bonus based on performanceDental insuranceEmployee discounts
Job Information
📋Core Responsibilities
The Fitness Director is responsible for maximizing personal training revenue through client acquisition and retention strategies. They lead, coach, and manage a team of personal trainers while ensuring high standards of member experience and operational compliance.
📋Job Type
full time
💰Salary Range
$35,000 - $100,000
📊Experience Level
2-5
💼Company Size
9028
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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