Account Executive, Media Sales (Minnesota Twins)

ACCOUNT EXECUTIVE, MEDIA SALES (MINNESOTA TWINS)

Minneapolis, MN

Hybrid

THE RUNDOWN

Playfly Sports is seeking a results-driven Account Executive, Media Sales, to drive local and regional advertising and sponsorship revenue across Minnesota Twins broadcasts, including pre-game and post-game programming, on Twins TV (MNNT) linear and Twins.TV streaming platforms. Based in Minneapolis, this role will focus on developing new business, cultivating agency and direct client relationships, and closing revenue-generating partnerships. Through a consultative sales approach, the Account Executive will create customized media solutions aligned with client objectives, maximize the value of Minnesota Twins media assets, and consistently meet or exceed revenue goals.

WHAT YOU’LL ACCOMPLISH

· Drive Revenue Growth: Generate new and incremental advertising and sponsorship revenue across Twins TV (MNNT) linear and Twins.TV streaming platforms, with a strong emphasis on locally and regionally funded business, while consistently meeting or exceeding individual sales goals.

· Develop New Business: Proactively identify, prospect, pursue, and close new business opportunities across key advertiser categories, expanding the Minnesota Twins advertiser base through agency partnerships and direct client relationships.

· Build Strategic Client Relationships: Establish and strengthen relationships with agencies, direct clients, and key decision-makers throughout the Minneapolis market and the Twins broadcast coverage area to generate new opportunities and support long-term revenue growth.

· Create Customized Media Solutions: Develop compelling, integrated advertising and sponsorship packages across Twins TV (MNNT) broadcasts, Twins.TV streaming, and available sponsorship assets that align with client objectives and deliver incremental revenue.

· Leverage Research and Insights: Partner with internal teams, including Insights, Creative, and Pricing & Planning, to develop data-informed proposals, strengthen client presentations, and demonstrate the value of Minnesota Twins media opportunities.

· Provide Consultative Media Expertise: Advise agencies, clients, representation partners, and internal stakeholders on the advertising opportunities available across Twins TV (MNNT) linear and Twins.TV streaming, connecting client objectives with relevant media solutions.

· Expand Strategic Partnerships: Collaborate with corporate sponsors and media partners to identify cross-selling, cross-promotional, and other opportunities that expand client investment and generate incremental revenue.

· Represent the Twins in the Marketplace: Participate in client meetings, industry events, trade association functions, and networking opportunities to strengthen relationships, elevate awareness of Minnesota Twins media offerings, and develop new business.

· Support Team Development: Share sales expertise and product knowledge with Client Service Coordinators and Client Service Representatives, helping strengthen their understanding of the media marketplace and supporting their professional development.

· Contribute to Additional Initiatives: Support special projects and perform other job-related duties as assigned.

WHAT YOU’LL BRING

· Bachelor’s degree required; a degree in Sports Media, Communications, Marketing, or a related field preferred.

· 2+ years of professional sales experience required; 3–5 years preferred.

· Experience in media sales or corporate partnerships preferred, particularly selling local or regional sports media, streaming, or sponsorship inventory. Television sales experience is a plus.

· Strong understanding of the sports industry and established relationships within the Minneapolis market and relevant local business sectors strongly preferred.

· Demonstrated ability to prospect, develop new business opportunities, build a sales pipeline, and close revenue-generating partnerships.

· Excellent written and verbal communication, presentation, and public speaking skills.

· Strong organizational and project management skills, with the ability to manage competing priorities and collaborate effectively across departments.

· Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.

· Strong analytical skills, including the ability to interpret sales and media research data and evaluate metrics such as CPM, impressions, and digital performance.

· Technologically adaptable, with the ability to quickly learn and apply new platforms and tools that support media sales and campaign performance.

· Demonstrated ability to build and maintain effective relationships with clients, agencies, corporate partners, and internal teams.

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS

· This position is primarily office-based and involves predominantly sedentary work.

· Occasional travel may be required for client meetings, industry events, and team collaboration.

COMPENSATION