JOB DETAILS
Assistant Influencer Marketing Manager
CompanyCASETiFY
LocationShanghai
Work ModeOn Site
PostedOctober 23, 2026
About The Company
CASETiFY is a renowned global lifestyle brand that specializes in providing customizable tech accessories. As industry leaders, we are dedicated to trend forecasting and ensuring the protection of what matters most to our customers. Our community platform is designed to foster creativity and self-expression, making us the go-to brand for personalized tech accessories.
Headquartered in Hong Kong, CASETiFY has a strong international presence with offices in Los Angeles, Seoul, Shanghai, Taipei, and Tokyo, and more. Our team is comprised of individuals from over 27 different nationalities, reflecting our commitment to diversity and culture.
At CASETiFY, we believe in supporting causes that matter to us and our global community. We are proud advocates of diversity and inclusivity and strive to create an equal opportunity environment. As such, we encourage applicants from all backgrounds to apply for positions within our organization.
Our commitment to excellence is evident in every product we offer. From phone cases to watch bands, we use only the highest quality materials to ensure durability and functionality. Our products are not only stylish but also protective, providing customers with peace of mind and a sense of personalization.
CASETiFY is more than just a brand; it is a lifestyle. Join us in our mission to protect what matters most while expressing your unique style.
About the Role
Job description：
China KOL Strategy & Market Execution
- Lead China influencer marketing campaigns with a strong focus on local cultural trends, dynamic social media platforms (Xiaohongshu, Douyin, etc.).
- Identify, build, and maintain strong relationships with top-tier KOLs, trendsetters, and KOL agencies to ensure the brand stays culturally resonant and highly visible among the target audience.
- Analyze campaign data and provide actionable insights to optimize KOL partnerships, seeding conversion, and content performance.
Influencer seeding program
- Develop and scale a robust seeding program to generate continuous organic buzz.
- Manage the end-to-end seeding logistics, from influencer identification and personalized outreach to product delivery and content tracking, ensuring a high ROI on product investments.
- Cultivate long-term, organic relationships with creators to convert them into genuine brand advocates.
Leadership and team management
- Lead and empower a team to provide guidance, mentorship, and foster a collaborative, agile, and high-performing environment.
- Act as the core lead for China influencer initiatives, working closely with the cross-functional and the global team to ensure local strategies align with the brand’s vision while being perfectly tailored for the Chinese market.
Qualifications
- Bachelor's Degree in Marketing, Communications, or related field
- At least 3 years of experience in influencer marketing (experience with fashion/ trendy/ beauty FMCG is a huge plus).
- Deep understanding of the Chinese social media ecosystem (Xiaohongshu, Douyin, Weibo, Bilibili) and agency/MCN operation models.
- Proven ability to manage and negotiate high-value KOL/agency deals and contracts.
- Strong data analytical skills, with the ability to integrate KOL organic performance data with paid media amplification results to evaluate true campaign ROI and drive holistic marketing insights.
- Experience leading teams and managing multiple campaigns simultaneously.
- Excellent project management and organizational skills.
- Passion for influencer culture and staying ahead of fast-paced industry trends.
Key Skills
Influencer MarketingKOL StrategySocial Media ManagementCampaign ManagementData AnalysisProject ManagementTeam LeadershipRelationship ManagementNegotiationContent StrategyMarket ResearchStrategic PlanningBrand AdvocacyLogistics ManagementROI Analysis
Categories
MarketingManagement & LeadershipCreative & MediaData & Analytics
Job Information
📋Core Responsibilities
Lead and execute influencer marketing strategies across Chinese social media platforms to enhance brand visibility and cultural resonance. Manage end-to-end seeding programs and lead a team to optimize campaign performance and foster long-term creator partnerships.
📋Job Type
full time
📊Experience Level
2-5
💼Company Size
576
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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