Marketing Manager

About Massive Bio

Every cancer patient deserves access to treatment options. Massive Bio is an AI-powered precision medicine platform transforming how cancer patients discover and access clinical trials by eliminating the barriers of geography, financial constraints, and information asymmetry that have historically limited enrollment.

Founded in 2015 and headquartered in US, Massive Bio is scaling its impact globally by powering operations across multiple countries and bringing innovative cancer treatment options to a rapidly growing and diverse population of patients. Through our proprietary AI platform, we connect individuals to clinical trials worldwide and partner with leading pharmaceutical companies, contract research organizations (CROs), and healthcare systems to accelerate drug development and expand equitable access to cutting-edge therapies.

We're recognized as a leader in health-tech innovation. Massive Bio was featured as #4 in Fast Company's Startup 100 list for Turkey and has raised $24M total funding from impact-driven investors including Revo Capital, the International Finance Corporation, and Cavendish Impact Foundation, validating both our business model and our mission-driven approach.

The Opportunity

As we continue to expand our reach and impact, we are looking for an experienced Marketing Manager to lead our marketing function, strengthen our global brand presence, and drive scalable patient acquisition across international markets, with a strong focus on the US.

This is a senior leadership role that combines performance-driven growth marketing with broader marketing responsibilities, including brand development, product marketing, events, partnerships, and integrated marketing communications.

You will lead and develop a marketing team, manage the budgets, and work closely with executive leadership to translate business priorities into measurable marketing outcomes.

The ideal candidate combines strong commercial and analytical thinking with creativity, leadership, and the ability to build a cohesive marketing strategy across both digital and traditional channels.

What You'll Own

Marketing Strategy & Leadership

• Own and execute the overall global marketing strategy, with a strong focus on the US market, aligned with Massive Bio's business objectives and patient recruitment priorities.

• Lead, mentor, and develop the marketing team and oversight of broader marketing initiatives.

• Establish clear team objectives, KPIs, performance expectations, and accountability frameworks.

• Develop annual and quarterly marketing plans, budgets, and resource allocation strategies.

• Partner with executive leadership to identify growth opportunities, prioritize investments, and support market expansion.

• Manage external agencies, vendors, and marketing partners while ensuring high-quality execution and measurable results.

Growth Marketing & Patient Acquisition

• Own the overall patient acquisition strategy, ensuring a consistent and scalable pipeline of qualified patients for clinical trial opportunities.

• Oversee performance marketing activities across Google Ads, Meta Ads, paid social, search, and other relevant acquisition channels.

• Guide the Growth team in campaign strategy, budget allocation, experimentation, and performance optimization.

• Monitor and improve acquisition metrics, including cost per acquisition, cost per qualified patient, conversion rates, and marketing ROI.

• Lead full-funnel optimization initiatives, from initial patient engagement through qualification and enrollment-related conversion milestones.

• Identify and scale new acquisition opportunities through organic search, content, partnerships, referrals, community engagement, and emerging channels.

• Collaborate with Clinical Operations, Patient Engagement, Product, and Data teams to improve lead quality, patient journeys, and recruitment outcomes.

• Build forecasting, reporting, and measurement frameworks to evaluate marketing effectiveness across campaigns, markets, and clinical studies.

Brand Marketing & Communications

• Develop and strengthen Massive Bio's global brand positioning, awareness, and credibility across international healthcare markets, with a particular focus on the US.

• Lead integrated brand campaigns that communicate Massive Bio's mission, technology, and value proposition to patients, healthcare providers, and industry stakeholders.

• Ensure consistent brand messaging across digital platforms, corporate communications, marketing materials, and external initiatives.

• Oversee content marketing, thought leadership, social media strategy, public relations, and corporate marketing communications.

• Develop marketing initiatives that build patient trust and reinforce Massive Bio's position in oncology and precision medicine.

Product Marketing & Go-to-Market

• Partner with Product and Commercial teams to develop positioning, messaging, and go-to-market strategies for new products, services, and platform capabilities.

• Translate complex healthcare and AI-driven solutions into clear, compelling value propositions for relevant audiences.

• Support product launches, new clinical study campaigns, and market expansion initiatives.

• Develop product marketing materials, presentations, campaigns, and sales enablement assets.

• Gather market insights, competitive intelligence, and audience feedback to inform marketing and product strategies.

Events, Partnerships & Traditional Marketing

• Plan and oversee Massive Bio's participation in relevant healthcare, oncology, clinical research, and pharmaceutical industry events.

• Lead event marketing initiatives, including conferences, exhibitions, webinars, sponsorships, and industry networking opportunities.

• Develop integrated marketing campaigns that combine digital acquisition with offline and traditional marketing activities.

• Identify opportunities for co-marketing, strategic partnerships, healthcare provider engagement, and community-based awareness initiatives.

• Measure the impact of events and traditional marketing activities on brand visibility, engagement, partnerships, and patient acquisition.

Marketing Performance & Operations

• Own marketing performance reporting and provide regular strategic updates to executive leadership.

• Establish scalable marketing processes, reporting dashboards, and cross-functional workflows.

• Evaluate marketing investments based on business impact, acquisition efficiency, and long-term growth potential.

• Ensure marketing activities comply with applicable healthcare marketing regulations, patient privacy requirements, and company standards.

Who You Are

Required

• 8+ years of experience in marketing, with significant exposure to growth marketing, performance marketing, digital acquisition, and broader marketing strategy.

• Proven experience leading and developing marketing teams, managing performance, and overseeing multiple marketing workstreams.

• Strong track record of building and executing marketing strategies that deliver measurable acquisition, engagement, and business growth.

• Solid understanding of paid acquisition channels, particularly Google Ads and Meta Ads, including campaign economics, optimization, and budget management.

• Experience managing substantial marketing budgets and allocating resources across digital and traditional channels.

• Demonstrated ability to lead integrated marketing initiatives covering growth, brand, content, product marketing, and events.

• Strong analytical capabilities, with experience using marketing analytics, attribution, CRM, and performance reporting tools.

• Experience developing and executing marketing strategies for the US market, with an understanding of US customer behavior, marketing channels, and competitive dynamics.

• Excellent stakeholder management, communication, and presentation skills, including experience working directly with senior leadership.

• Ability to balance strategic planning with hands-on execution in a fast-paced, evolving environment.

• Excellent English communication skills.

Nice to Have

• Experience in healthcare, health-tech, digital health, oncology, clinical research, or other regulated industries.

• Familiarity with patient acquisition, patient engagement, clinical trial recruitment, or healthcare consumer marketing.

• Experience marketing products or services to both B2C and B2B audiences.

• Background in scaling marketing functions within technology-driven or high-growth organizations.

• Exposure to AI-powered products, data-driven platforms, or complex digital ecosystems.