JOB DETAILS
Senior Content Marketing Manager - Publishing & Intelligence
CompanyDigital
LocationSingapore
Work ModeOn Site
PostedOctober 29, 2026
About The Company
DIGITAL connects technology builders and buyers to accelerate the adoption and commercialization of Canadian solutions.
Established in 2018 under the Government of Canada’s Supercluster Initiative, DIGITAL brings together industry leaders, SMEs, and post-secondary institutions to collaborate on large-scale projects that drive innovation and the development of technology solutions in sectors critical to Canada, such as mining and energy, housing, workforce development and health.
Since inception, DIGITAL has delivered billions in projected revenue for Canadian companies, retained sovereign IP, launched hundreds of commercial products, and helped tens of thousands of Canadians gain the skills needed for the digital economy.
Learn more at digitalsupercluster.ca
About the Role
Hire Digital is seeking a Senior Content Marketing Manager. Working closely with editorial and intelligence teams, you will transform existing articles, research, interviews and insights into campaigns that attract, engage and nurture senior business audiences.
Responsibilities- Develop a content marketing strategy that supports audience growth, brand awareness and lead generation.
- Repurpose editorial output into LinkedIn posts, newsletters, carousels, short-form video and other digital formats.
- Build distribution plans around publication schedules, research releases and key industry developments.
- Manage email campaigns, segmentation and automated nurture journeys through Pardot.
- Improve content discoverability through SEO, paid promotion and targeted distribution.
- Measure how content contributes to engagement, leads and commercial opportunities.
- Use AI tools to speed up and scale content repurposing.
- At least 6–10 years of relevant experience, with a strong background in content marketing for publishing, B2B media or research.
- Experience marketing publications and building specialised professional audiences.
- Strong content repurposing and multi-channel distribution skills.
- Hands-on knowledge of Pardot, marketing automation and lead nurturing.
- Excellent English and the ability to maintain a premium editorial tone.
- A proactive, commercially minded approach and confidence working independently.
- Availability to work on a hybrid basis in Singapore.
- Experience reaching banking or financial services decision-makers is a plus.
Key Skills
Content marketingB2B mediaContent repurposingMulti-channel distributionPardotMarketing automationLead nurturingSEOEmail marketingCopywritingDigital strategyAI toolsAudience growthBrand awarenessFinancial services marketing
Categories
MarketingCreative & MediaManagement & LeadershipFinance & Accounting
Job Information
📋Core Responsibilities
Develop and execute a comprehensive content marketing strategy to drive audience growth, brand awareness, and lead generation. Manage multi-channel distribution, including email campaigns and social media, while leveraging AI tools to scale content repurposing efforts.
📋Job Type
full time
📊Experience Level
5-10
💼Company Size
41
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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