JOB DETAILS
Area Manager
CompanyLammle's Western Wear
LocationCalgary
Work ModeOn Site
PostedOctober 30, 2026
About The Company
Lammle's Western Wear is Canada’s leading western lifestyle retailer. Our story began in 1983, when Barry Lammle saw an opportunity in the retail market for a company to carry the top brands in western wear all under one roof. A rancher first, the mission was clear: Address the needs of everyday Albertans looking for a western retailer that provides the best service, selection, and quality. This led to the opening of the first Lammle’s Western Wear store in our hometown of Calgary, Alberta.
To this day, we are family owned and operated in Calgary and are proud to serve all of Canada through online shopping and our 20+ locations across Alberta, BC and Saskatchewan.
We’re proud to offer an authentic lifestyle experience that welcomes everyone. Whether it’s days on the ranch, enjoying a rodeo, concert or a night out on the town – we’ve got you covered. No matter what your vision is, we’ll help you define your look so you can ‘Live your own west.’
About the Role
When you walk into a Lammle’s store, you’re welcomed with genuine Western hospitality that makes you feel like part of the family. You live and breathe the Western lifestyle and genuinely enjoy it. The Area Manager is critical in delivering an exceptional Lammle’s Experience to our customers. As an Area Manager, you are responsible for leading multiple store locations, driving profitable sales growth, developing high-performing leaders, and ensuring operational excellence through the execution of Lammle's Sales and Service Leader Program.
Most importantly, the Area Manager is a champion of Lammle’s values, delivering the authentic hospitality, expertise, and sense of community that define the Lammle’s Experience.
This role is a great opportunity for a high-volume Store Manager looking to elevate in their next role. We welcome all applicants; only that shortlisted will be contacted.
Taking the Reins as a Lammle’s Area Manager:
Customer First
- Champion a customer-first culture throughout all locations.
- Ensure every customer interaction reflects Lammle's values and service standards.
- Coach Store Managers to lead teams that create exceptional customer experiences.
- Review customer feedback, surveys, complaints, and service metrics to identify opportunities for improvement.
- Support stores in resolving customer concerns promptly and professionally.
- Drive sales growth through outstanding service, relationship building, and customer engagement.
- Promote community involvement and local partnerships that strengthen customer relationships and brand awareness.
- Ensure stores consistently meet or exceed customer service expectations.
Operational Excellence
- Drive operational consistency and execution across all locations.
- Ensure compliance with company policies, procedures, and standards.
- Monitor and analyze key performance indicators to drive profitability.
- Conduct regular store visits and operational audits.
- Ensure inventory accuracy and shrink control processes are maintained.
- Coach Store Managers on financial accountability and business management.
- Support implementation of company initiatives and strategic objectives.
- Ensure stores maintain safe, clean, and professional environments.
- Communicate expectations clearly and hold leaders accountable for results.
- Hold Store Managers accountable for achieving sales, payroll, inventory, and profitability targets.
- Develop and execute action plans to improve underperforming locations.
- Review district performance regularly and leverage data to drive business decisions.
- Partner with the Director of Operations and People to identify opportunities for improvement and growth.
Merchandise Mindset
- Ensure visual merchandising standards are consistently executed.
- Coach Store Managers and teams on effective merchandise presentation.
- Promote strong product knowledge across all departments.
- Ensure seasonal programs, promotions, and marketing initiatives are executed successfully.
- Analyze product performance and identify opportunities to improve sales.
- Support inventory strategies that maximize product availability and sales opportunities.
- Ensure displays reflect Lammle's brand standards and customer expectations.
- Utilize product and category performance reporting to identify opportunities and drive sales growth.
- Partner with Store Managers to maximize inventory productivity and seasonal selling opportunities.
- Encourage teams to understand merchandise trends and customer buying behaviors.
- Promote selling behaviors that connect customers with the right products and solutions.
People Focused
- Lead by example and foster a culture built on respect, accountability, communication, and teamwork.
- Recruit, develop, and retain top talent throughout the area.
- Build leadership capability through coaching, mentoring, and succession planning.
- Conduct regular Store Manager development meetings and performance reviews.
- Identify and develop future leaders by creating individual development initiatives and succession planning
- Partner with Human Resources on employee relations, performance management, and workforce planning.
- Ensure all training programs are completed and effectively implemented.
- Maintain open, honest, and constructive communication that aligns with Lammle’s overall values.
- Recognize and celebrate achievements while addressing performance gaps through coaching and accountability.
- Fill leadership vacancies promptly while maintaining strong talent pipelines.
Skills:
- A strong leader who can engage, inspire, empower and motivate high performers and a successful team.
- Excellent interpersonal skills, outgoing and able to communicate with both internal and external customers.
- Able to balance motivational leadership while holding team accountable.
- Sales and customer service oriented, ability to identify opportunities and problem solve independently
- Critical thinking skills, proactive and innovative
- Self-motivated, having an ownership mentality and a can-do approach.
Qualifications:
- 3-5 years of multi-unit management experience is required; however, individuals with 5+ years in a high-volume Store Management role will be considered.
- Passion for Western lifestyle, Western fashion, footwear, tack, and agricultural communities is considered an asset.
- Flexibility including evenings, and weekends
- Must have a reliable vehicle
- Must be able to travel locally within designated area, with some overnight travel required up to 75% of employment.
Why you should Saddle Up with Lammle’s:
- Competitive compensation package
- Health and Wellness Benefits
- Earned Vacation
- Company paid holidays
- Generous Employee Discount
- Growth opportunities
Working Conditions
- Ability to stand and walk for extended periods during shifts of up to 8 hours
- Ability to lift, carry, and move merchandise weighing up to 50 pounds
- Comfortable working in a fast-paced retail environment
Key Skills
Multi-unit managementLeadershipSales growthOperational excellenceCustomer serviceCoachingMentoringVisual merchandisingFinancial accountabilityInventory managementCritical thinkingProblem solvingCommunicationTeamworkPerformance managementSuccession planning
Categories
RetailManagement & LeadershipSalesCustomer Service & SupportAgriculture
Benefits
Competitive compensation packageHealth and Wellness BenefitsEarned VacationCompany paid holidaysGenerous Employee DiscountGrowth opportunities
Job Information
📋Core Responsibilities
The Area Manager is responsible for leading multiple store locations to drive profitable sales growth and operational excellence. They must champion the company's values while coaching Store Managers to deliver exceptional customer experiences and develop high-performing teams.
📋Job Type
salary benefits
📊Experience Level
2-5
💼Company Size
190
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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