JOB DETAILS
Manager - Residential Marketing
CompanyQiddiya Investment Company
LocationRiyadh
Work ModeOn Site
PostedNovember 1, 2026
About The Company
Qiddiya Investment Company (QIC), a Public Investment Fund (PIF) company, is shaping one of the most transformative visions of Saudi Arabia’s future. By harnessing the Power of Play, we are unlocking new economic opportunities, elevating quality of life, and contributing to the ambitions of Saudi Vision 2030.
As a company behind flagship projects such as Qiddiya City and Saudi Entertainment Ventures (SEVEN), QIC is creating destinations and ecosystems where people can live, play, stay, work, and invest.
At QIC, we believe play can move society forward, opening up new opportunities and bringing joy. Our commitment to play is evident in everything we do, aiming to transform lives through play, and creating extraordinary and fulfilling experiences. We develop integrated ecosystems that allow you to play, live, stay, invest, or work, with play as a catalyst for learning, creativity, performance, connection, escapism, and personal growth.
About the Role
In this role, you will lead the development and delivery of marketing plans for assigned residential projects, from positioning and go-to-market strategy through launch and ongoing campaigns. You will work closely with development, sales, commercial, brand and customer experience teams to bring compelling residential propositions to market.
- Develop and execute marketing strategies and go-to-market plans for residential developments.
- Define compelling positioning, value propositions, target audiences and key messaging for assigned projects.
- Plan and manage residential launches across pre-launch, launch and post-launch phases.
- Lead integrated marketing campaigns across digital, media, content, PR, events and activations.
- Partner closely with Sales and Commercial teams to align marketing activity with sales and customer acquisition objectives.
- Monitor residential market trends, customer behavior and competitor activity to identify opportunities and strengthen market positioning.
- Develop marketing collateral and customer-facing materials to support residential launches and sales activities.
- Coordinate with Residential Development, Masterplanning, District Marketing, Brand and Customer Experience teams.
- Manage creative, media and specialist agencies to ensure high-quality and timely delivery.
- Monitor campaign and marketing performance against agreed KPIs and recommend optimization opportunities.
- Manage marketing budgets, project timelines and key deliverables.
- Ensure all activities align with the overall residential portfolio strategy and Qiddiya brand.
Qualifications and Experience
- Bachelor’s degree in Marketing, Business Administration, Communications, Real Estate or a related field.
- 5-7 years of relevant marketing experience, ideally within residential real estate, property development, destinations or mixed-use developments.
- Demonstrated experience in residential launches, go-to-market planning and integrated marketing campaigns.
- Strong understanding of customer segmentation, positioning and proposition development.
- Strong commercial awareness and understanding of how marketing supports residential sales.
- Excellent stakeholder, agency, and project management capabilities.
- Strong communication and presentation skills.
- Experience within Saudi Arabia or the GCC real estate market would be an advantage.
Key Skills
Marketing strategyGo-to-market planningResidential real estateProject managementIntegrated marketing campaignsCustomer segmentationValue proposition developmentStakeholder managementAgency managementBudget managementMarket trend analysisCommunication skillsPresentation skillsCommercial awarenessBrand management
Categories
MarketingManagement & LeadershipCreative & Media
Job Information
📋Core Responsibilities
You will lead the development and execution of marketing strategies and go-to-market plans for residential projects. This involves managing launches, coordinating with cross-functional teams, and monitoring campaign performance against KPIs.
📋Job Type
full time
📊Experience Level
5-10
💼Company Size
9973
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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