Marketing Operations Specialist, Beijing

Are you passionate about digital and continuous improvement?

Are you looking to explore different facets of Marketing in a fast-paced learning environment?

Join our dynamic China Marketing Team!

We are seeking a proactive and detail-oriented Marketing Operations Specialist (Website & Digital) to join our China Marketing team.

Partner with the best

This role is pivotal in managing and optimizing the upcoming Akamai China standalone website (akamai.com.cn). Driving local digital marketing campaigns, and orchestrating our end-to-end inbound lead management workflows across web, WeChat, and local MarTech ecosystems.

As a Marketing Operations Specialist, you will be responsible for:

• Managing daily China website operations, CMS updates, page publishing, QA testing, and brand UI/UX compliance.
• Operating local SCRM/MA platforms, managing lead scoring, automated nurture workflows, and prompt SDR assignments.
• Overseeing local lead capture touchpoints, ensuring strict adherence to PIPL data residency and security protocols.
• Managing tagging and tracking across selected website analytic tools, familiar with UTM parameters for all digital campaigns.
• Tracking end-to-end website funnel metrics, delivering actionable insights to support marketing and sales leadership.
• Acting as the operational liaison connecting global marketing, local SDRs, and external technical agency partners.

Do what you love

To be successful in this role you will:

• Possess Bachelor's with 3+ years in B2B marketing, website, or digital operations within multinational tech environments.
• Have hands-on experience with modern CMS platforms, landing page builders, and web analytics like Adobe Analytics.
• Have deep familiarity with China's MarTech ecosystem: SCRM, WeCom, and marketing automation tools like Jingdigital.
• Demonstrate great understanding of B2B demand generation funnels, MQL/SQL lifecycles, and Salesforce CRM integration.
• Display excellent project management skills; bilingual in Mandarin and English for seamless global cross-functional collaboration.
• Have with AI-driven marketing tools, generative AI content creation, and Generative Engine Optimization is ideal.

About us

At Akamai, we make life better for billions of people, trillions of times a day.
Whether you're streaming live events, scrolling social media, watching your favorite series, or managing your savings, we're the engine behind the scenes. We provide the world's most distributed platform from Cloud to Edge to help the giants of the digital world work faster and stay more secure, making the internet a better experience for everyone.

Our focus is simple:
Cloud and Edge: Running apps closer to users for instant performance.
Security: Neutralizing threats before they ever reach your data.
Content Delivery: Scaling the world's biggest moments without a glitch.
AI: Enabling our customers to build, secure, and scale AI apps on the world's most distributed cloud platform.

At Akamai, we don't just support the internet; we power and protect it, because behind every great digital experience is a massive hidden challenge. And we're the ones who solve it. When millions of people hit play or pay, Akamai ensures it just works.

Benefits at Akamai: We support your health, well-being, finances, and life beyond work. See our benefits.

FlexBase adapts to your job's needs

Akamai's FlexBase program is yet another way we show our commitment to providing employees with an exceptional workplace experience. It's not about telling employees where to work; it's about supporting employees to do their best work.

We trust our incredible employees to work in ways that suit them best: at home, in an office, or a combination of both.

Connect with us on social and see what life at Akamai is like!