JOB DETAILS
Social Media & Web Content Manager
CompanyThe Storytelling Company
LocationBerlin
Work ModeOn Site
PostedNovember 3, 2026
About The Company
Welcome to The Storytelling Company.
A coaching and training experience.
For public speakers and brand storytelling.
When you must deliver your message with impact.
When you or your company must find an idea worth sharing.
This is the place where your TED Talks, business presentations and investment pitches, come alive. With engaging stories, concise, vivid language, and a voice and delivery that matches your compelling messages, passion and clear purpose.
But too often speakers are word machines, and the speech is just flat. Everything sounds the same. No emphasis on anything. No connection with the listeners. No connection with your purpose. Or no purpose. When that happens the message is lost.
It doesn’t have to be that way. We provide truly world class speech coaching, training, and brand storytelling.
This is Larry Schuster, in Shanghai, China, founder of The Storytelling Company.
For 30 years, I’ve been a communications professional, including for 20 years as a US journalist. Now I apply the skills of a journalist — interviewing, writing, and editing — to help you find, shape and connect your compelling stories to your messages and your audience.
My clients have included global architecture and design leader Aedas, Standard Charter Bank, a world leader in consumer audio Harman, and a world champion athlete.
Invite us to join your team.
Find your message, find your voice.
About the Role
Your mission
We build places that stay, moments that happen once and original worlds that travel. As Social Media & Web Content Manager, you own the place where most people meet us first: their screens. You run TSC’s digital presence across Instagram, LinkedIn and our website, from the daily feed and paid media to the long-term plan, and you make it grow. You work closely with our Marketing Director.Ownership matters to us more than almost anything else. You don’t wait for a brief. You talk to the project teams, come back with ideas and keep your editorial calendar weeks ahead. You question our strategy, bring solutions and know what’s happening in our industry and in the world outside.
Your responsibilities include:
Social media
- Shaping and running our social strategy for Instagram and LinkedIn, B2B first.
- Keeping an editorial calendar with real lead time and finding stories across all our locations.
- Creating content yourself, from carousels in Canva to video edits in CapCut.
- Scouting the next channel worth our time and building its launch plan.
- Owning the growth of our channels, with clear targets for followers, reach and engagement.
- Knowing what drives growth on each channel, and turning it into the next step every month.
- Knowing our audiences and target groups on every channel, with a clear B2B focus on brands, partners and decision-makers.
- Speaking just as well to everyone who likes us, our work and our projects, from fans and creatives to industry peers and future colleagues.
- Shaping content, formats and campaigns so each audience gets what matters to them.
- Developing recurring formats and series, and keeping them consistent across channels.
- Guarding TSC’s visual identity on every screen.
- Building thought leadership and personal brands for our leaders and experts on LinkedIn.
- Keeping projects, people and services on our website current.
- Knowing which topics are coming up in The Narrative and our mailings, together with Editorial.
- Extending every story on social, on TSC’s own channels and through the people in it, from project leads to the experts we feature.
- Following competitors, trends, culture and technology, and knowing when it’s our moment to join in.
- Planning, running and optimizing paid media campaigns on LinkedIn and Instagram, from targeting and budget to creative.
- Turning audience insights into the next campaign, and knowing what every euro brought back.
- Setting up UTMs, pixels and conversion tracking across web and social.
- Understanding who our audiences are and where they come from, and reporting KPIs monthly with clear recommendations.
Our marketing team is new, so structures and formats are still taking shape. You’ll help define them.
Your profile
We’re looking for someone with hands-on experience in social media and digital content, who sees Instagram and LinkedIn as strategic tools and takes ownership by default.What you bring:
- Several years of experience in social media, digital content or editorial work.
- A track record of growing channels, and the numbers to show it.
- Native or near-native English.
- Experience in B2B communication, and a feel for audiences beyond it.
- Strong copywriting skills and a sharp eye for aesthetics and brand.
- Confidence in Canva and CapCut, and a sense for when to bring in support.
- Hands-on paid media know-how in Meta Ads Manager and LinkedIn Campaign Manager, from setup and targeting to optimization and reporting.
- Experience with a CMS, basic SEO and tracking setups.
- Experience with content formats, thought leadership and personal branding.
- A structured way of working and the ability to plan ahead.
- Curiosity about immersive experiences and where our industry is heading.
- You’re happy to spend regular time in the office with the team.
Experience with brand, live or immersive experiences and a good knowledge of our industry are a real plus. So is a feel for platforms beyond Instagram and LinkedIn.
In short: you don’t need to know everything yet, but you should bring ideas, craft and the drive to own it.
Why us?
- Be part of a creative, supportive team where you have room to take ownership and share ideas.
- Collaborate across disciplines, teams and countries.
- Work hybrid, with a real office to come home to.
- Earn a competitive salary with an annual performance-based bonus.
- Benefit from regional perks and a travel or public transport allowance.
- Recharge with vacation days plus one extra company holiday.
- Join spontaneous get-togethers and our legendary yearly summer trip.
- Work in an inclusive place where everyone is welcome, whatever their background, experience or identity.
About us
The Storytelling Company is more than 180 people across Amsterdam, Zwaag, Berlin, Munich, and Charlotte.
We bring strategy, design, and technology together into experiences people can walk into, for global clients wherever they and their audiences are. A brand's experience center. A maritime simulator, accurate down to the last real parameter. An opera, an exhibition, a pop-up that wasn't there yesterday. Original worlds made to travel from one city to the next. Different scales, different briefs, one question underneath each of them: what does it feel like when this truly lands?
We work in close partnership with our clients and treat every project with the same care, for the people it reaches, the brands behind it, and the world around it. From the first idea to the last farewell note.
If any of that sounds like your kind of place, we'd like to meet you.
Key Skills
Social media strategyContent creationCopywritingCanvaCapCutPaid mediaMeta Ads ManagerLinkedIn Campaign ManagerB2B communicationSEOCMSAnalyticsConversion trackingThought leadershipPersonal brandingDigital marketing
Categories
MarketingCreative & MediaManagement & LeadershipData & Analytics
Benefits
Performance-based bonusRegional perksTravel allowancePublic transport allowanceVacation daysExtra company holidaySummer trip
Job Information
📋Core Responsibilities
You will own and execute the digital presence across Instagram, LinkedIn, and the company website by managing editorial calendars and paid media campaigns. Additionally, you will analyze performance metrics to drive channel growth and collaborate with project teams to create engaging, audience-specific content.
📋Job Type
fixed term
📊Experience Level
2-5
💼Company Size
2
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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