Senior Planning & Activation Executive

Company Description

At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie.

Overview

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ROLE PURPOSEThe role of the Senior Activation Executive is to deliver best-in-class campaign activation across all channels, delivering exceptional results against agreed parameters. This person should be well informed in the Australian media landscape and be able to refence this knowledge in client meetings and within their team. The Senior Activation Executive reports into the Activation Manger and is responsible for the day-to-day development of the Activation Executive and Coordinator, management of their workload, supervision of their output, regular feedback and support.

This role would suit an experienced Media Activation Executive who is ready to take the next step in their career, or an established Senior Activation Executive looking to further develop their leadership and negotiation capabilities.

Ideally, you'll have experience working across FMCG accounts or other fast-paced consumer brands, with a strong understanding of the Australian media landscape and how to deliver effective campaigns across multiple channels.

You'll be someone who enjoys the hands-on side of media activation, from negotiating with media partners and managing campaign delivery through to identifying optimisation opportunities and demonstrating value for clients. You'll also be comfortable taking ownership of campaigns, building strong relationships with media partners and supporting the development of junior team members.

KEY OUTPUTSActivating all campaigns using the Spark Activation Model & Philosophy:

• Work with the Activation Manager to drive negotiations for clients with media partners and secure additional incentives over and above entitlements.
• Keep pace with market knowledge that will aid negotiations with publishers and inform clients and the wider team.
• Negotiate campaign trading positions where there are no long term deals in place across all media, ensuring all benchmarks (client & internal), investment strategies & contractual agreements are met.
• Optimise and track all campaign variables to ensure all objectives are met, work with the Client Manager to ensure all planning ideas/strategies are delivered through the activation process.
• Understand the PMX product offering (inc Apex & Screens) to ensure clients are able to take advantage of appropriate solutions.
• Ensure appropriate PMX briefing and negotiation process followed to deliver best outcomes.

Market Analysis

• Proactively completes regular and continuous analysis of market trends, economic issues and other factors effecting buys.
• Sources content and provide relevant insights for inclusion within market reviews and other adhoc client requests
• Presents market updates, sponsorship/partnership opportunities, and otherinformation of interest internally and to clients where appropriate

Campaign analysis and optimisation

• Monitor and optimise campaigns regularly.
• Identify and recommend optimisation opportunities and ensure those optimisations are actioned promptly.

Tracking & Reporting

• Optimise campaigns and utilise the Tracking sheet to keep Activation Manager / Director up to date on progress of campaign.
• Produce or oversee the production of accurate post campaign reports that demonstrate delivered value and learning opportunities for all campaigns 
• Ensure learnings are implemented for future campaigns

Campaign Management & Finance processes

• Complete final buy documents and benchmark bought rates after every bought plan. Advise team of any savings that can be reinvested or returned.
• Reconcile campaign delivery and ensure the final delivered plan reflects billingsand MBA.
• Maintain accurate budget and spend management of campaigns.

Team Mentoring

• Develop, train and delegate effectively with clear instructions
• Assist Activation Executives and Coordinators in developing detailed weekly (or agreed reporting schedule) and final post analysis.
• Sets a good example for the Activation Executive and Coordinators and ensures they have all the tools and information they need to perform their jobs to the highest level.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com; your personal information will be kept confidential.