Assistant Vice President, Digital Experience Studio (UX Design)

We are looking for a strong, hands-on designer who will craft iconic digital products for Great Eastern Life. Based in Singapore and working at the Digital Experience Studio, you will own the design and shape the digital products in your care. You will be a senior practitioner in the Digital Experience Studio — deep enough in the craft to set the quality bar by doing the work, and steady enough to guide a small team through it. Design is a multifaceted discipline. While we value depth in your area of specialisation, we also value the range of exposure — across industries, business models and interface types — that will positively influence the UX of our solutions. 

Key Responsibilities 

• Plan and execute research activities, and turn the findings into insights and actions 

• Frame the problem before designing the solution, and shape product directions together with product and engineering partners 

• Design high-fidelity, intuitive and desirable products for multiple interfaces (mobile, desktop, conversation, voice, agentic, etc.) 

• Apply design heuristics and information organisation practices to improve access, findability and comprehension 

• Apply universal design techniques to achieve inclusivity, and create designs that address different use scenarios 

• Prototype and test products to make sure they are useful and usable, and iterate on what the testing tells you 

• Use GenAI and agentic AI in your day-to-day design work — synthetic customers, AI-assisted research analysis, generative concepting, AI-assisted design and prototyping — to work faster and explore more widely to increase the quality bar 

• Contribute to and uphold the design system, and keep the components you build consistent with it 

• Track how your designs perform after launch and drive improvements 

• Lead and mentor a small team of designers: review their work, run design critique sessions, and grow their craft 

• Work in a lean and agile way with cross-functional squads, from concept through to launch 

• Communicate research insights and design rationale clearly to product teams and stakeholders 

• Hand-off design artifacts to developers and see the work through to the quality of what ships

• At least 6 years of work experience in IxD, UX design, product design or a related design discipline 

• Bachelor’s degree in design, Psychology, Business, Digital Technology or a related discipline 

• Skilled in one or more key knowledge areas: Information Organisation, Interaction Design, Content Design, Visual Communication, Design Research, Prototyping, Usability Testing, UX Writing, Motion Design, Design Systems, Content Strategy 

• Exposure across industries and types of digital projects — for example customer-facing products, b2b products, transactional journeys, enterprise or internal tools. Exposure to the insurance or wider financial services industry is a plus 

• A strong work portfolio that demonstrates systematic and creative design thinking, a deep understanding of UI design and UX normalities, and craft you can defend in detail 

• Evidence that your design work produced tangible business outcomes: you can show the problem, the design decision, and the result it moved — conversion, task completion, adoption, servicing effort, customer satisfaction, and etc. 

• Demonstrated use of GenAI or agentic AI in design work — for example synthetic customers, AI-assisted research analysis and synthesis, generative concepting, or AI-assisted design and prototyping — and a practical sense of where these methods help and where they do not 

• Experience managing a small design team: reviewing work, running critiques and coaching designers 

• Excellent verbal and written communication skills, and the ability to explain design decisions in terms the business understands 

• Experience in working with a cross-functional team or large-scale software development lifecycle, including waterfall and agile methodologies 

• Lean and agile as part of their guiding principles in work 

• A growth mindset: a strong sense of curiosity, actively seeks and acts on feedback, and keeps learning new methods and tools 

• A bias for excellence: holds a high bar for craft and outcomes, and attends to the details others skip