JOB DETAILS
Head of Brand Marketing (m/w/d)
CompanyChrono24
LocationAnkara
Work ModeRemote
PostedNovember 10, 2026
About The Company
“Chrono24 – The World’s Watch Market” has been the global online marketplace for luxury watches since 2003. Featuring approximately 560,000 watches from around 3,000 dealers and 60,000 private sellers in more than 120 countries, the platform attracts over nine million unique visitors per month. With a vast global offering of new, pre-owned, and vintage watches, Chrono24 provides a comprehensive service portfolio, enabling buyers and sellers to conduct transactions in a trusted environment. Chrono24 employs around 350 people across its offices in Germany (Karlsruhe and Berlin), Miami, Tokyo, Hong Kong, and other locations.
About the Role
About
Chrono24 is the world’s leading online marketplace for luxury watches, connecting buyers and sellers from around the globe. With a passion for horology and cutting edge technology, we provide a unique platform that brings transparency, trust, and efficiency to the watch market.Role Overview
As the Head of Brand, you will strengthen Chrono24’s global presence with two core objectives: improving brand awareness and brand consideration. You will lead four core focus areas: brand strategy, paid PR, brand marketing through partnerships and sponsorships, and design & content production. You will translate strategy into compelling brand experiences and measurable progress against these objectives. Working closely with the Head of Brand Engagement, the Head of Marketing, and regional General Managers across APAC, EMEA, and the US, you will ensure a consistent and compelling brand experience worldwide.
What you can expect
- Drive measurable improvements in brand awareness and brand consideration, with clear objectives and performance tracking across markets.
- Brand strategy: Develop and execute Chrono24’s global brand strategy, translating positioning into clear priorities, initiatives, and measurable outcomes.
- Design & content production: Lead the development and production of high quality design and content that express Chrono24’s premium positioning consistently across channels.
- Paid PR: Develop and lead paid consumer PR initiatives, using compelling storytelling and relevant watch and lifestyle media to build brand awareness and consideration.
- Brand marketing: Identify, negotiate, and manage partnerships and sponsorships that strengthen brand awareness and consideration among relevant audiences.
- Collaborate with the Head of Brand Engagement to align campaigns, content, and activations with the brand strategy and core objectives.
- Partner with regional General Managers (APAC, EMEA, US) to adapt and scale brand activities for local relevance and impact.
- Lead a team of brand, design, and pr professionals, fostering creative excellence, efficient production, and accountability for measurable results.
- Ensure all brand activities reflect Chrono24’s premium positioning and contribute to a consistent global brand experience.
What sets you apart
- Watch or Luxury Industry Experience Required: Professional experience in the watch industry or the luxury industry, with a strong understanding of relevant audiences, positioning, and media.
- Experience Across All Four Focus Areas Required: Demonstrated experience in brand strategy, paid PR, brand marketing through partnerships and sponsorships, and design & content production. Experience in every area is essential.
- Paid PR & Brand Marketing: Proven experience planning and executing paid PR initiatives and managing partnerships and sponsorships that build brand awareness and consideration.
- Brand Strategy: A strong track record of developing brand positioning and strategy, translating them into actionable plans, and measuring progress in brand awareness and consideration.
- Design & Content Production: Proven experience leading design and content production, from creative briefs and concepts to high quality assets and campaigns across channels.
- AI Enabled Content Production Strong Plus: Experience leveraging AI in content production to support creative development, improve workflows, or scale high quality content.
- Leadership: Experience building, mentoring, and motivating teams to deliver results across multiple markets.
- Global Perspective: Skilled in adapting brand strategies across regions and managing international stakeholders.
- Background: Solid foundation in brand management, communications, or creative strategy, supported by the required experience across all four focus areas and in the watch or luxury industry.
What we offer
- Be part of the world’s largest online marketplace for luxury watches.
- Work in a fast-growing, innovative, and international environment.
- Shape and elevate a globally recognized luxury brand.
- Collaborate with a passionate team of watch enthusiasts and creative professionals.
If you are a strategic brand leader with a deep appreciation for luxury craftsmanship and a drive to build globally admired brands, we invite you to apply for this exciting opportunity at Chrono24.
Diversity@Chrono24: We believe in the power of diversity.
About us
JOIN US NOW!
We stand for a dynamic company culture with flat hierarchies and strong team spirit. We are growing fast - and love pushing beyond our limits. By actively shaping our future, we create an inspiring and attractive work environment.
Do you want to be part of it? Then apply now and become a valuable member of our team in a company that keeps growing - with you!
Key Skills
Brand strategyPaid PRBrand marketingPartnershipsSponsorshipsDesign productionContent productionLuxury industryWatch industryTeam leadershipGlobal brand managementStakeholder managementCreative strategyAI content productionPerformance trackingBrand awareness
Categories
MarketingManagement & LeadershipCreative & Media
Benefits
International environmentDynamic company cultureFlat hierarchiesTeam spirit
Job Information
📋Core Responsibilities
You will lead the global brand strategy, including paid PR, partnerships, and content production to improve brand awareness and consideration. You will also manage a team of professionals and collaborate with regional general managers to ensure a consistent premium brand experience worldwide.
📋Job Type
permanent employee
📊Experience Level
5-10
💼Company Size
364
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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