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JOB DETAILS

Global Marketing Manager I HQ Sydney

CompanyHoney Birdette
LocationSydney
Work ModeOn Site
PostedNovember 11, 2026
About The Company
Honey Birdette is a luxury lingerie and lifestyle brand owned by the PLBY Group. Bold, innovative and just a tad naughtier than you would expect, Honey Birdette has become the most talked about lingerie brand in Australia. Our first Boutique opened it's glossy doors in 2006 with a unique offering of high-end lingerie and premium bedroom accessories. We are proud to now have 50 Australian Boutiques. In September 2016 we opened our first International Boutique in Covent Garden, London. We continued to grow and and now have four Boutiques in the United Kingdom. In December 2018 we opened our first USA Boutique at Westfield Century City in Los Angeles. We currently have four Boutiques in USA and continue our growth and success. Honey Birdette has grown from one humble Boutique in Brisbane to 61 Boutiques globally. We have over 300 amazing Team Members who we adore. And a highly engaged and devoted Customer base who have supported our growth with great passion.
About the Role
About Honey B

Honey Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative and a little naughtier than you would expect, Honey Birdette has quickly become one of the most talked-about lingerie brands. We inspire, create curiosity, and empower women through their beauty and confidence.

The Role

This is an exciting opportunity to help shape the future of one of Australia's most iconic and internationally recognised luxury brands.

As Global Marketing Manager at Honey Birdette, you'll report directly to the Chief Brand & Digital Officer, leading integrated marketing campaigns across global markets and channels, building brand desirability, growing our audience and driving commercial results.

You'll play a key role across brand, creative and marketing, turning ambitious ideas into standout campaigns, product launches, collaborations and cultural moments that get people talking.

We're looking for someone who combines creative instinct with commercial ambition. Someone who brings original thinking, challenges the expected, spots opportunities ahead of the curve and knows how to turn a great idea into something exceptional.

We don't believe in playing it safe. Neither should you.

What You’ll Be Doing

  • Deliver marketing strategy: Work closely with the Chief Brand & Digital Officer to translate the global brand and marketing strategy into actionable plans, clear priorities and measurable objectives.

  • Global marketing calendar: Lead the global marketing calendar, aligning campaigns, product launches, collaborations and key trading moments across markets and channels.

  • Stay ahead of the curve: Identify emerging trends, cultural moments, customer insights and partnership opportunities that inspire fresh ideas, build brand relevance and drive growth.

  • Campaign management & creative direction: Lead integrated marketing campaigns from concept to execution across global markets and channels, bringing bold, original ideas to life while managing creative briefs, timelines and deliverables to ensure everything is distinctive, engaging and unmistakably Honey Birdette.

  • Photoshoot production: Oversee end-to-end photoshoot production, from casting and locations to styling, contracts, usage rights and legal compliance, as well as on-set creative direction, delivering exceptional creative on time and within budget.

  • External partnerships: Build and manage relationships with key external partners, including production companies, photographers, model agencies, retail marketing partners, media and OOH providers, ensuring successful collaboration and execution.

  • Cross-functional collaboration: Work closely with Digital, CRM, PR, Social, Retail and Product teams to deliver integrated omnichannel campaigns, ensuring a consistent brand experience across all customer touchpoints while adapting to local markets.

  • Team leadership: Manage and mentor our graphic designers, copywriters and Marketing Assistant, fostering creativity, collaboration and high standards of execution.

  • Campaign performance: Set campaign KPIs, analyse performance and ROI, and use insights to optimise activity and improve commercial results.

  • Budget management: Manage the annual marketing budget, tracking spend and maximising ROI.

Your Sweet Spots (About You)

• 6+ years of marketing experience, ideally within fashion, luxury, beauty or lifestyle brands.

• 2+ years in a marketing management or senior leadership role, with experience managing creative teams.

• A Bachelor’s degree in Marketing, Business Administration or a related field

• Proven experience delivering integrated omnichannel campaigns, ideally across multiple international markets.

• Strong creative judgement with hands-on experience in campaign development, photoshoot production and brand activations.

• Commercially minded, with experience managing marketing budgets, campaign performance and ROI.

• Excellent project management, communication and stakeholder management skills.

• You thrive in a fast-paced, collaborative environment where creativity and innovation drive success

Desired but not essential:

• Master’s degree in Marketing, Business Administration or a related field

Honey Benefits

  • Hybrid Working Arrangements

  • Birthday, Wellness & Parental Leave

  • Generous Product Discounts

  • Self Love Leave

  • Convenient Sydney CBD Office

  • Premium Gym Membership

We love you just the way you are, honey xx

Honey Birdette is an equal opportunity employer. Here at HB, we value honeys of all shapes, sizes, ethnicities and orientations. At the end of the day, we’re all lovers. If you’ve been longing for a workplace that’s fuelled by self-empowerment and self-love, please apply!

We can’t wait to meet you, honey .xx

Key Skills
Marketing StrategyCampaign ManagementCreative DirectionPhotoshoot ProductionBrand StrategyBudget ManagementTeam LeadershipProject ManagementStakeholder ManagementOmnichannel MarketingDigital MarketingCRMPublic RelationsSocial Media MarketingRetail MarketingKPI Analysis
Categories
MarketingManagement & LeadershipCreative & MediaRetail
Benefits
Hybrid Working ArrangementsBirthday LeaveWellness LeaveParental LeaveGenerous Product DiscountsSelf Love LeavePremium Gym Membership
Job Information
📋Core Responsibilities
Lead integrated global marketing campaigns and manage the global marketing calendar to drive brand desirability and commercial results. Oversee end-to-end photoshoot production, manage external partnerships, and mentor the marketing team to ensure consistent brand execution.
📋Job Type
full time
💰Salary Range
A$125,000 - A$130,000
📊Experience Level
5-10
💼Company Size
269
📊Visa Sponsorship
No
💼Language
English
🏢Working Hours
40 hours
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