If you know how to build a pipeline, stay close to every prospect, and close the sale, we should talk.

At Pine Ridge Villas of Shelby, this is first and foremost a sales role. Success comes from consistent activity: making calls, responding quickly, communicating through phone, email, and in-person conversations, conducting strong tours, following up with purpose, and asking for the sale. We are looking for a Director of Sales and Marketing who can build relationships and convert qualified prospects into residents.

You will own the sales process from inquiry through move-in. That means maintaining frequent prospect communication, understanding motivations, addressing objections, developing clear closing strategies, and moving opportunities forward. You will also strengthen referral relationships, shape local marketing activity, and help build a sales-minded culture across the community while remaining accountable for occupancy and revenue results.

What you'll lead

Daily sales activity. Make proactive calls, respond promptly to new inquiries, and maintain consistent follow-up through phone, email, and personal conversations. Keep every qualified prospect engaged and moving toward a decision.

Tours, presentations, and closing. Schedule visits, conduct compelling tours and home visits, connect the community's benefits to each prospect's needs, address objections, ask for the sale, and secure commitments.

Pipeline ownership. Manage qualified leads from initial inquiry through move-in. Review each opportunity regularly, establish clear next steps, and adjust closing strategies when progress stalls.

Local outreach and referral growth. Build productive relationships with professionals, organizations, and other referral sources that can introduce qualified prospects to the community.

Sales goals and performance. Drive progress against goals for move-ins, occupancy, revenue, inquiries, tours, calls, outreach, events, and conversion. Use activity and results to identify where additional action is needed.

CRM and reporting discipline. Keep prospect activity current in the customer relationship management system, review the pipeline consistently, and complete accurate, timely reports.

A community-wide sales culture. Help team members understand their role in the sales experience. Coach and support assigned sales team members and partner with department heads to create a welcoming, hospitality-focused atmosphere.

Move-in coordination. Connect new residents and families with the right team members and share the information needed to support paperwork, residence readiness, and individual requests.

Community leadership and accountability. Contribute to daily leadership meetings, scheduled sales calls, company training, community events, and the rotating Manager-on-Duty program, including assigned weekends.

About Pine Ridge Villas of Shelby 

Pine Ridge Villas of Shelby is a refreshed 55+ independent living community in Shelby Township, Michigan. Apartment homes feature full kitchens, walk-in closets, private balconies or patios, and included services that simplify daily life. Restaurant-style dining with an open menu, resident-led activities, and a permanently protected wooded preserve support both independence and connection in every season. Built around freedom, nature, and value, the community has the welcoming feel of an established neighborhood and the energy of an active one.

What you'll bring

A proven record of closing sales.  At least three years of sales and marketing experience with demonstrated success meeting goals, advancing prospects, asking for commitments, and converting opportunities into sales.

Confident, persistent communication.  The ability to make calls, respond quickly, follow up consistently, and communicate effectively with prospects and families by phone, email, and in person.

Strong sales judgment.  The ability to uncover motivations, recognize decision barriers, handle objections, create urgency appropriately, and know when and how to ask for the sale.

Creative local marketing.  Energy and resourcefulness in generating interest through outreach, events, partnerships, and other community-specific strategies.

Strong sales-process habits.  The organization and follow-through to manage multiple prospects, maintain accurate CRM activity, review next steps, and keep opportunities moving.

Leadership and collaboration.  A team-oriented approach to coaching others, solving problems, and building shared accountability for the community's sales results.

Technology readiness.  Proficiency with Microsoft Office and the ability to work effectively in marketing and customer-tracking systems.

Education and travel requirements.  A college degree is preferred. A valid driver's license, clean driving record, and automobile insurance are required.

Schedule

This role may require occasional travel and evening or weekend work based on community needs. It also participates in the rotating weekend Manager-on-Duty program as assigned by the Executive Director.

Ready to build the pipeline and close sales at Pine Ridge Villas of Shelby? Bring us your sales judgment, follow-through, and ability to earn a prospect's commitment. Apply today to become the Director of Sales and Marketing at Pine Ridge Villas of Shelby.