Marketing Specialist
Who We Are
As the largest and most comprehensive orthopaedic team in the state, we've combined the medical expertise of the state’s finest orthopaedic and musculoskeletal surgeons, specialists, and research pioneers. Across the continuum of care, every provider we work with feels a compelling commitment to leadership in education, innovation, and research, as well as a dedication to putting each patient first.
Why Join Us?
Interested in orthopaedics? See why it’s worth it. Our career opportunities come with competitive salaries, outstanding benefits, and a platform to do the work you love. As the largest and most comprehensive orthopedic team in Michigan, we’re looking for skilled, enthusiastic individuals to apply today.
Position Summary
The Marketing Specialist implements physician-practice marketing, referral outreach, and patient education initiatives for Michigan Orthopaedic Surgeons (MOS). Working in partnership with physicians and organizational leaders, the marketing specialist develops accurate, accessible content; supports digital visibility and community relationships; coordinates campaigns and events; and reports measurable results.
Primary Responsibilities
- Develop, edit, and maintain approved physician profiles, service-line pages, location information, brochures, presentations, newsletters, patient education materials, and other branded content.
- Coordinate website updates, search-engine optimization (SEO), local search listings, and online reputation workflows with approved internal teams and vendors; monitor accuracy across practice locations.
- Plan, draft, schedule, and monitor organic social media and email communications; escalate clinical questions, patient complaints, and sensitive comments through approved channels.
- Execute assigned campaigns supporting orthopaedic specialties, access to care, physician visibility, and patient education;
- Maintain project calendars, deadlines, and approvals.
- Support referring-provider outreach through practice information, referral resources, physician introductions, educational programs, and follow-up coordination without making clinical or referral decisions.
- Coordinate community education, employer and athletic-organization outreach, sponsorships, health events, and physician speaking engagements, including logistics and post-event follow-up.
- Follow HIPAA, MOS privacy and information-security policies, and applicable advertising requirements; obtain and verify required written permissions before using identifiable patient stories, photographs, videos, or testimonials.
- Use approved, appropriately limited data sources to track website traffic, search visibility, campaign engagement, referral trends, event participation, and other agreed performance measures; provide regular summaries and recommendations.
- Coordinate photography, video, design, printing, advertising, and digital vendors; obtain quotes, track deliverables, and submit contracts and expenditures for authorized approval.
- Maintain brand assets, content inventories, publication records, and marketing calendars; support consistent communications across MOS locations and specialties.
- Coordinate internal announcements and physician or staff communications with leadership and Human Resources as appropriate.
- Monitor approved marketing expenditures and invoices against the budget; identify variances without independent budget or contracting authority.
- Participate in occasional evening or weekend events and travel between practice or community locations as scheduled; accurately record all hours worked.
Job Requirements
Education
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent relevant experience may be considered.
Experience
- Two or more years of hands-on marketing, communications, or outreach experience; physician-practice, specialty-care, or other healthcare experience preferred.
- Demonstrated experience writing and editing digital and print content, managing social media channels, and coordinating multiple deliverables, with strong attention to detail and the ability to tailor content to different audiences.
- Experience with website content management, SEO/local listings, email platforms, analytics, and basic design tools preferred.
- Experience with community events, referral outreach, vendor coordination, or physician-facing projects preferred.
- Experience coordinating projects, events, or external vendors preferred.
Travel
- Ability to travel locally and work occasional adjusted hours for scheduled events.
EEO Statement
MOS is an equal opportunity employer and celebrates the population of differences and does not discriminate in its hiring / hiring practices, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
Nothing in this job specification restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.
To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.
Acknowledgements
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions and perform related duties, as assigned by their supervisor. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
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