Specialist Social Media

Company Overview

Looking for a career where you can make a difference? At Mary Kay we are committed to enriching the lives of women and their families around the world, we offer careers with unlimited opportunities to do something beautiful every day. More than 5,000 employees work in locations around the world. They provide the products, marketing and other support to millions of Independent Beauty Consultants (IBCs) who work as independent contractors, selling our products directly to consumers in nearly 40 markets on five continents.

We are a company that believes in our people and cares for them with truly exceptional benefits. We offer:

·        A comprehensive health plan which includes medical, dental, and vision with low premiums

·        401(k) plan

·        A generous profit-sharing program

·        Free access to on-site fitness center and on-site clinic

JOB PURPOSE  

Contributes to US social media communication strategy, objectives, and plans and leads the execution and tactics.. Works with internal teams to align efforts and messaging; establish priorities and objectives for campaigns based on Company objectives. Partners with Communications, Marketing, Creative, Sales, IST, and external agencies to ensure Mary Kay social activities and social platforms are technically and content-optimized to increase engagement, build brand awareness and create advocacy. Provides organization with timely and consistent best practices and insights to support in the ever-evolving social media landscape. Leverages social media channel mix and resources/tools and content; assesses technical capabilities, provides recommendations and ensures local deployment. Delivers social analytics to evaluate social channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES   

Social Media Strategy and Execution

·       Manages the planning and execution of Mary Kay U.S. social media plans, including content strategy, concept development, execution, technology and vendor assessments, and tool and system recommendations.

·       Develops and executes social media initiatives in alignment with established U.S. business, brand, and communication strategies.

·       Provides social media expertise and recommends approaches, tools, and solutions to support business and communication objectives.

Content Strategy & Cross-Functional Partnership

·       Partners with Communications to develop and execute an integrated content strategy across social media and other Sales Force-facing communication vehicles.

·       Provides subject matter expertise and recommendations to teams on the effective use of social media channels, services, tools, and capabilities.

·       Collaborates with Communications, Marketing, Sales, Creative, and other stakeholders to support a cohesive and effective U.S. social media communication strategy.

Social Media Performance & Insights

·       Uses analytics and data-driven insights to ensure objectives are met and identify new opportunities and recommendations to optimize and grow social media presence and capabilities.

·       Delivers meaningful performance metrics and reports to measure social program effectiveness.

·       Monitors competitors.

Social Media Trends & Innovation

·       Provides social media expertise and guidance across the organization.

·       Briefs Manager, senior management, and key stakeholders on the performance of U.S. social channels.

·       Stays current on social media trends, platform best practices, emerging technologies, and industry innovations; identifies and recommends new opportunities.

·       Serves as a social and digital subject matter expert for internal stakeholders and senior management, championing content best practices, social media resources and tools, and relevant industry trends.

The job requires on-site work at a Mary Kay facility.

KNOWLEDGE, SKILLS AND ABILITIES 

Education – Bachelor’s degree, or equivalent, in Marketing, Social Media/Digital Marketing or related field.

Experience – 5+ years of cumulative work experience in a social media, communications, marketing/ /digital marketing role. Agency, cosmetics and direct selling industry experience highly preferred.