Director Content & Corporate Marketing

Personetics is shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. Our platform continuously analyzes and leverages real-time transactional data, enabling banks to proactively support customers in managing their finances and reaching their goals. 

As industry leaders — yes, we really are leaders — we partner with the world’s top financial institutions, empowering over 150 million customers monthly across 35 global markets from offices in New York, London, Singapore, São Paulo, and Tel Aviv

About the position

This role owns Personetics’ content and communications strategy and the narrative infrastructure behind how we tell our story to prospects, clients, partners, press, analysts and internal GTM teams. The Director owns messaging and sales-enablement assets, video strategy and production, website operations and corporate communications. That includes our PR and content agency (Vested) and a freelance production bench, with budget accountability for content, video and web. The role also builds and directs AI agents that scale content production, with a human editorial standard on everything that ships. 

Responsibilities

• Own the content and communications strategy. Set the annual content and comms plan, including themes, channels, editorial calendar and measurement. Tie it to pipeline, launches and the company narrative. 
• Own the agency relationship. Own the scope, SOWs, budget, and KPIs for PR, executive thought leadership, survey PR and awards. Decide what stays with the agency and what moves in-house or to AI-enabled workflows. Run annual planning and hold the agency to its quarterly results. 
• Own video strategy, production and budget. Set the video strategy: customer testimonials, product launch and feature videos, and event and SKO/CKO films. Brief and manage freelance producers and use generative video tools to raise output per dollar. Own the video budget and report on performance. 
• Own website operations and analytics. Run personetics.com day-to-day with web agency and maintenance partners. That covers content updates, page builds and release management. Own site analytics and SEO/AI-search performance using WordPress, Semrush, Yoast and Hotjar, and report monthly on traffic, conversion and content performance. 
• Own corporate communications and thought leadership. Cover executive communications and LinkedIn programs, press releases, earned media, awards, the survey/original research, and potential podcast and analyst relations. 
• Own the Message House, Discovery Deck and markitecture diagrams. Keep them as the single source of truth, with every claim backed by evidence and diagrams that match the real product architecture. 
• Product marketing and launches. Turn roadmap and release information into launch-ready positioning, talk tracks, one-pagers, decks and FAQs, all tied back to the Message House. 
• Partner-facing narrative. Keep partner materials consistent with the Message House. Partner campaigns and co-marketing budget sit with Partner & Customer Marketing. 
• Build and own AI agents for content production. Collaborate with our AI PMO on design, creation and optimization of each agent under company AI governance, partnering with the AI PMO. Keep human review on anything that goes outside the company. 
• Manage intake, design, and quality. Manage the designers and the content request queue in Monday.com, and be the through-line across Content, Product, Partner and Corporate Marketing. 

Requirements

• 8+ years of B2B marketing experience across content, product, and/or corporate marketing, ideally in enterprise software, fintech, or banking technology 
• Proven track record owning foundational narrative and sales-enablement assets (message house/messaging framework, discovery or master sales decks) for a B2B/enterprise audience 
• Hands-on experience building or directing AI-enabled content workflows or agents, with a clear understanding of responsible use: ownership, access control, and human review 
• Strong stakeholder and project management skills; able to work with rigor across Product, Sales, Partnerships, and Marketing using shared systems to track ownership and deadlines 
• Excellent writing and visual storytelling skills; able to translate technical concepts into compelling narratives and markitecture-style visuals 
• End-to-end product launch experience, partnering with Product Management and Product Marketing 
• Comfortable in a fast-paced, cross-functional environment with globally distributed stakeholders 
• Experience owning Comms and Content Strategy for a SaaS company that showed demonstrated pipeline impact. 
• Experience managing PR and content agencies, including scoping SOWs and holding agencies to KPIs and budget 
• Experience owning video strategy and managing freelance or agency production 
• Hands-on website operations experience: a CMS (ideally WordPress), web analytics and SEO tools, and working with web partners 
• Experience owning and reporting on a program budget (content, video and web) 
• Experience owning and designing AI applications of comms program 

OTE Range: $180,000 – $225,000

The OTE range for this role at minimum and maximum is shown above. It is not typical for a candidate to be hired close to or at the maximum of the OTE range. At Personetics, OTE depends on multiple individualized factors, including experience, qualifications, job-related knowledge & skills as well as geographic location. OTE also depends on the relative experience, knowledge and skills to our internal peers in the role.

Nice to have

• Banking, financial services, or B2B SaaS marketing experience (strongly preferred) 

Benefits

• Comprehensive medical, dental, and vision coverage starting on Day 1
• HSA/FSA options
• 401(k) with company match and low-cost investment options
• Company-paid life, AD&D, and disability insurance
• Paid holidays, vacation, and sick leave
• Paid parental leave, bereavement leave and wedding leave
• Free, confidential Employee Assistance Program (EAP) and health advocacy support for you and your family
• Commuter benefits
• Access to an employee discount marketplace for everyday purchases, travel, and more
• A truly global work environment, partnering with teammates and clients around the world

Visa sponsorship for this role is currently not available.